on Jul 29, 2016
By Staff Writer The Drum is launching the Marketing Can Change the World Awards to honour the creative thinking that tackles real-life issues in a meaningful way. Social good has emerged as an increasingly important focus for many marketers, agencies and The Drum itself, and these awards will recognise the industry’s contribution to important causes beyond their everyday client work. BBH New York and Make Love Not Porn founder Cindy Gallop, Visa head of digital and CSR Nick Jones and Thomas Kolster, author of Mr Goodvertising, are among the senior industry figures who will be judging the inaugural awards. More will be revealed Read full story › Source: The Drum...
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on Jul 29, 2016
By Paul Count “An algorithm cannot come up with the perfect gift for your wife,” said Stephan Beringer, the Publicis Media data, technology and innovation practice chief, who went on to warn that slavishly trusting in targeting data could lead brands all down the same path, whereas the secret to engaging people lies in creative disruption. According to Rachel Bristow, director of client partnerships and collaboration at Sky Media, meanwhile, the most powerful data-driven tool is a human being. Both observations were relevant in a panel that threw up plenty of cases of good marriages between creativity and data, such as ‘Slow Down GPS’, a Read full story › Source: The Drum...
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on Jul 29, 2016
By DMN When a phenomenon like Pokémon Go enters the public consciousness, brands are never far behind. Read full story › Source: DM News...
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on Jul 29, 2016
By DMN When a phenomenon like Pokémon Go enters the public consciousness, brands are never far behind. Read full story › Source: DM News...
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on Jul 29, 2016
By Rebecca Stewart EE has unveiled an ad starring longtime ambassador Kevin Bacon to celebrate its content tie-up with BT Sport, marking the first time the brands have appeared in a campaign together since BT acquired the mobile operator earlier this year for £12.5bn. Bacon takes on the role of sports pundit in the ‘Breaking News’ bulletin-style ad, designed to promote the fact that EE customers will now get six months free access to all BT sports programming. The actor is joined by football stars including Rio Ferdinand, José Mourinho and Harry Redknapp for new multi-million pound 40-second spot, which sees Bacon Read full story › Source: The Drum...
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