Posts made in July, 2016

on Jul 29, 2016

By Gillian West Creative agency Now has triumphed to take the title of Creative Work of the Month for July with its £1m business brand campaign for BT. Highlighting the importance of relationships and collaboration in business today, the work – ‘In Sync’ – showcases the talents of acapella group, The Buzztones, as each member of the group delivers a different word of the script. The creative idea looks to show how being ‘in sync’ with each other really matters when trying to turn business ideas into reality. Directorial duo Us through Academy helped shoot the ad, which builds on the success of Now’s #SeeWhatHappens activity Read full story › Source: The Drum...

on Jul 29, 2016

By Rebecca Stewart This week has seen another wave of appointments and departures at brands, media owners and agencies. The Drum has rounded up the key moves from the EMEA, APAC and North America regions below. Loading… Google Google’s managing director of its UK and Ireland business Eileen Naughton is its vice-president of people operations worldwide. She replaces Lazszio Bock, who has spent the last ten years shaping the culture of the internet behemoth. He moves to an advisory role, reporting to chief executive Sundar Pichai, that will see him work with other companies and non-profit organisations. Naughton, who is Read full story › Source: The Drum...

on Jul 29, 2016

By Jenny Cleeton Ubisoft UK has appointed Stripe Communications as its PR agency for consumer and corporate PR. Managed from Stripe’s London office, the agency will work to deliver creative PR communications to support the launch of video games including Host ReconL Wildlands, Watch_Dogs 2 and South Park: The Fractured But Whole. Ubisoft UK marketing director, Mark Slaughter, expressed his excitement of working with Stripe and the potential that has been recognised between the brand and agency. He said: “Stripe has demonstrated a quality of creative thinking that will deliver real impact to our national campaigns this year.” Slaughter continued: “The team showed strength in that Read full story › Source: The Drum...

on Jul 29, 2016

By Gillian West In 1996 the Spice Girls conquered the world with their famous ‘Girl Power’ message. Now, 20 years later, the United Nations’ Project Everyone is propelling that mantra back into the spotlight in a bid to embolden women everywhere to ask for ‘what they really really want’ and make their voices heard at the UN General Assembly in September. Part of the UN’s Global Goals initiative, masterminded by filmmaker and Comic Relief founder Richard Curtis, #WhatIReallyReallyWant brings the girl band’s message to a new generation in the form of an updated version of their debut music video, ‘Wannabe’. Amassing some 1.5m YouTube Read full story › Source: The Drum...

on Jul 29, 2016

By Connie Birdsall Design is enjoying a moment in the sun. In 2015, the UK design economy generated £71.7bn in gross value added (GVA), equivalent to 7.2 per cent of total GVA according to the Design Council. And those in design are more productive, too. Workers with a design element to their role are 41 per cent more productive than the average. Tech, consulting and financial companies are taking note, acquiring design agencies at an unprecedented rate. IBM has snapped up three design agencies this year alone. It is no wonder design has become more important to business than ever before. It’s a vehicle Read full story › Source: The Drum...