Posts made in July, 2016

on Jul 29, 2016

By John Glenday Press regulator IPSO has defended its decision clear an antagonistic Sun article in which Katie Hopkins likened migrants to cockroaches by stating that migrants as a group cannot be discriminated against. Chief executive Matt Tee defended the regulators decision to overrule complaints about the piece, written in April last year, despite internal unease at this stance – with Sir Alan Moses, chair of the body, voicing frustration at the lack of action. Speaking to the Media Masters podcast Tee said: “Migrants as such are not a group that can be discriminated against. And actually in our terms for it to be discrimination, Read full story › Source: The Drum...

on Jul 29, 2016

By Natan Edelsburg Whether or not TV is on TV or on the web doesn’t make a difference when you have a massively popular show. ITV’s “Ant & Dec’s Saturday Night Takeaway” is one of these shows. The variety show’s massive popularity is why auto maker Suzuki decided to invest in a two-year partnership. Found Remote interviewed Alun Parry, the Head of Press and PR for the Automobile Division at Suzuki GB and Nick Maddison, the Head of Business Development and Client Services at the7stars the agency that helped them create the partnership that recently won Motor Trader’s Best Car Advertising Read full story › Source: The Drum...

on Jul 29, 2016

By Gillian West The NSPCC is hoping to get parents talking to their children about sexual abuse with the help of the ‘Pantosaurus’. Created in collaboration with Aardman and OMD UK, the two-minute short enlists the help of dinosaurs to explain to kids how to stay safe from abuse. “We know many parents will struggle with the idea of talking to their children about sexual abuse but it’s vital if we want our children to understand how to stay safe,” explained Peter Wanless, chief executive officer of the NSPCC. “Parents know it’s an important conversation to have but don’t always know how to Read full story › Source: The Drum...

on Jul 29, 2016

By Natalie Mortimer Danone-owned Cow & Gate has introduced a new design across its glass jars of baby food to better display the provenance of the ingredients and differentiate them from its formula milks. Focusing on a ‘farm-to-jar’ concept, the new design, developed by Bloom, aims to hero the quality and naturalness of the ingredients and to encourage parents to ‘reappraise jars as a category’. The new design also aims to position Cow & Gate’s jars as the start of a new developmental stage in which exploring different tastes takes on more importance. Ed Hayes, head of planning at Bloom explained: “Our approach Read full story › Source: The Drum...

on Jul 29, 2016

By Paul Count Covering convergence between the mobile web and apps, the challenges of keeping up with consumers on a fragmented medium and initial moves in instant messaging and chatbots, the debate built on the findings of a report published by The Drum in June, in partnership with Tune, titled Marketing’s New Frontier: The convergence of mobile-web and app. OpenTable’s senior vice-president of marketing, Scott Jampol, and eBay’s vice-president of global marketing operations, Rafael Orta, outlined the balancing act between the desirability of converting people into app users and the danger of overlooking the importance of the mobile web experience. For OpenTable, the Read full story › Source: The Drum...