Posts made in July, 2016

on Jul 29, 2016

By John Glenday A fledgling newspaper distinguished by its focus on the north of Britain has folded a mere five weeks after first rolling off the printing presses following tepid take-up from consumers. 24 – The North’s National was published by CN Group to take on the London-based media with a weekday digest of local interest news and views, priced at 40p. CN editorial director, David Helliwell, remarked: “We were proud of the design and content and had encouraging feedback and buy-in from advertisers, but unfortunately copy sales are just not high enough to justify continuing daily publication. “We launched quickly, failed quickly and learned an Read full story › Source: The Drum...

on Jul 29, 2016

By Natalie Mortimer Siemens has introduced a new brand positioning that it hopes will better communicate the impact its technology has on society and shake off its image as a mobile phone and consumer goods company. The new ‘Ingenuity for Life’ strapline, developed by Ogilvy & Mather, underpins the positioning and has been created to showcase Siemens work across three core areas – the Future of Manufacturing, Sustainable Energy, and Intelligent Infrastructure. The global rebrand, which will alter the entire brand communication, follows the adoption of a new strategy which focuses on automation and digitalisation. Speaking to The Drum Claire Jarvis, director of communications, said Read full story › Source: The Drum...

on Jul 29, 2016

By John Glenday Not content with disrupting the taxi market Uber co-founder Garrett Camp has set his sights on the real estate sector with a new platform designed to facilitate making and accepting final offers when buying and selling residential property. Haus sets out to digitise this process and provide greater transparency between buyers, sellers and agents to bolster the often thorny negotiating process. This sees sellers upload their listing enabling buyers and their agents to table offers, adjust them and look at anonymised offers made by others – eliminating the outdated process at present solicitors faxing across offers or picking up the phone. Haus general Read full story › Source: The Drum...

on Jul 29, 2016

By John Glenday Privacy standards at Facebook-owned messaging service WhatsApp have been called into question by researchers who have discovered that the app routinely retains chats even after they’ve supposedly been deleted. The discovery was made by iOS researcher Jonathan Zdziarski who found that chat logs remain present on disc unless overwritten, meaning that anyone with physical access to the device could potentially retrieve the data or access it via a remote back-up system. Zdziarski attributed this loophole to a failure to automatically overwrite data by default, undermining recent efforts by the messaging service to burnish its privacy credentials by enhancing its encryption procedures to Read full story › Source: The Drum...

on Jul 29, 2016

By John McCarthy Amazon has implemented an easier way to order grocery deliveries in 128 London postcodes, with the rollout of its Dash device that boasts seamless home shopping. Using Dash, customers can scan a product barcode or say the name of a product to sync the items with their Amazon shopping basket the next time they access the site or app. Dash gives shoppers a way of assembling a shopping list using items in their fridge, that Amazon claims are competitive priced. It will ship for free to users who make two Amazon Fresh orders before 28 August 28th, otherwise, it will cost £35. Read full story › Source: The Drum...