By Tony Connelly Glenmorangie has appointed Jack Morton to lead its global campaign for Glenmorangie Original which aims to encourage consumers to experience the whisky in a new way. The campaign is centred on Jack Morton’s ‘Stick or Twist’ creative concept which focuses on the Scottish whisky’s brand story while offering a twist on tradition. The ‘Stick or Twist’ idea invites customers to try the brand’s Original line by either sticking to the neat serve or twisting with ice and a twist of orange. Sébastien Gratiot, Glenmorangie global brand manager, said: “The new on-trade campaign is an important marketing push for the brand. We’re excited to Read full story › Source: The Drum...
Read MoreBy Rebecca Stewart Snapchat is making it easier for brands and ordinary users to create their own customised Geofilters on the platform. Geofilters are activated based on a users’ location and give them the option to overlay a still sticker-type image on their selfies and pictures. Previously they were only available as part of an on-demand service, but now the messaging app has created a basic design template so that anyone can create them. While individuals have been using the feature to personalise snaps from weddings, birthdays and other special occasions, it is also becoming more popular among brands. The format is much less Read full story › Source: The Drum...
Read MoreBy John McCarthy IBM’s artificial intelligence programme obviously reached the pinnacle when it guest-edited an issue of the The Drum magazine but now it has also conceived the world’s first ever movie trailer composed by an AI (trailer above – behind the scenes follows). 20th Century Fox partnered with IBM Research to develop the trailer for upcoming AI horror thriller Morgan, featuring Fantastic 4 actor Kate Mara as she is tasked with investigating an accident caused by an AI in a top secret location. Watson was fed the trailers of more than 100 horror films to help it identify the normative structure and Read full story › Source: The Drum...
Read MoreBy Stephen Lepitak Labour leader Jeremy Corbyn’s digital democracy manifesto, which was released yesterday, has been cautiously welcomed by elements of the digital marketing community. Corbyn released a manifesto which covered a wide number of elements including the proposal of a digital bill of rights for UK citizens, a digital citizen passport and changes to the BBC Charter to strengthen local media. Speaking to The Drum, a number of marketing experts steeped in digital offered their response, with BIMA chair Adam Graham offering the following response: “It’s great to see the leader of the Labour Party recognising and prioritising the importance of Read full story › Source: The Drum...
Read MoreBy DMN Jones is joining Uber as president, ridesharing. Read full story › Source: DM News...
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