By Stephen Lepitak Leo Burnett Chicago has been named Agency of the Year, and Fred & Farid Independent Agency of the Year, with BBDO named Network of the Year and Linda Kaplan Thaler, chairman of Publicis New York, the recipient of the Lifetime Achievement Award at this year’s Clio Awards. Microsoft was named Advertiser of the Year, with other companies such as Wieden + Kennedy, Getty Images, McCann New York and Edelman also among the winners. The 57th annual award show, which took place at the American a museum of Natural History in New York was co-hosted by Megan Mullally and Nick Offerman with Read full story › Source: The Drum...
Read MoreBy DMN Uber and Yext’s new partnership offers retail companies new campaign opportunities Read full story › Source: DM News...
Read MoreBy John McCarthy Football video games are bigger and more realistic than ever as two gaming behemoths battle for domination of the sport in the digital realm – Konami’s Pro Evolution Soccer (PES) and EA Sports’ Fifa series. Since 2001 when the first PES launched, (Fifa predated it with a 1993 release), the titles have clashed in the hunt for market supremacy, looking to win the hearts and souls of passionate football fans appreciative of the distinct styles and gameplay offered by each franchise. However, as eSport increasingly gains momentum, spawning more and more professional gamers who have to commit their time to individual titles, Read full story › Source: The Drum...
Read MoreBy The Drum Reporters Right now hundreds of the smartest minds in marketing and 14 major brands are working together in a warehouse in London to solve some of the world’s biggest problems. That’s because today is Plan It Day, the first leg of The Drum’s attempt to prove marketing can change the world which will culminate in 24 hours of ambitious activity at Do It Day on 10 November. Today began with brands including Coca-Cola, Amnesty International and Airbnb setting real-world briefs such as find a way to reduce littering and change the perception of refugees. Creative teams then got to work Read full story › Source: The Drum...
Read MoreBy Doug Zanger You really want that job and you are pretty much willing (within reason, of course) to do whatever it takes to get it. What about climbing a mountain? Well, that seems unreasonable — unless, of course, it’s a job with Columbia Sportswear. The Portland, Oregon outdoor company is on the hunt for a new “director of toughness” and, in a new effort, created by Portland indie North, applicants literally must climb a mountain (to Palmer Glacier on Oregon’s Mt. Hood) for the second part of their interview. The adventure starts with a “normal” interview at Oregon’s Timberline Lodge — Read full story › Source: The Drum...
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