Posts made in September, 2016

on Sep 29, 2016

By Tony Connelly Manchester City are marking the renewal of their EA Sports partnership with an exclusive Facebook Live segment where the club’s eSports player Kieran ‘Kez’ Brown will test his skills across the history of the Fifa games from the inaugural Fifa 94 through to the newly released Fifa 17. The extension of the now five year-old partnership with the video game developer will see the two deliver more exclusive content to City fans across the globe. As part of the agreement EA Sports will support Manchester City’s Snapchat channel and will sponsor the Premier League club’s Man of the Match. To celebrate Read full story › Source: The Drum...

on Sep 29, 2016

By Michael Feeley Merseyrail has launched an interactive digital tourism platform to make it easier for customers to plan and arrange their days and nights out by train. Created by digital agency Mando, Destination Merseyside provides personalised itineraries for outings to top leisure attractions and events across the Merseyrail network, from music festivals to free events for families. The fully responsive platform allows passengers to search local events and destinations, download maps and guides as well as plan their train journeys. It allows users to create an itinerary, or personal day planner, which can be downloaded or shared with friends and family via social Read full story › Source: The Drum...

on Sep 29, 2016

By Haley Velasco Salesforce announced $50m in funding in June, as well as its future plans to open a startup workplace in San Francisco. The company announced Tuesday the details for its new startup hub in San Francisco which will house 14 startups who will work from the space for five months apiece. “The first batch is customer service-focused, and includes companies at the prototype stage to those with lots of customer traction,” Luovic Ulrich, Salesforce’s head of startup relations said. “The common denominator is obsession with customers.” The 14 companies chosen to help the company expand the role of developers within the Salesforce ecosystem Read full story › Source: The Drum...

on Sep 29, 2016

By Haley Velasco Russell Athletic and Barkley have come together to create a six-part series, one of which highlights how a team made up of Native American teenagers bring unity and pride to the Lummi Nation in Northwest Washington state. Under the leadership of their coach, who is former NFL wide receiver Jim Sandusky, football transcends “beyond its 8-person team. It represents the hope of the entire 5,000-member tribe.” “Russell Athletic is telling the untold stories of team beyond the Friday night lights,” said Berk Wasserman, Barkley creative director, in a statement. “High school football is bigger than a win or loss, even if it’s Read full story › Source: The Drum...

on Sep 29, 2016

By Ali Tufail Since its launch in 2010, image and video sharing network Instagram quickly attracted the attention of Facebook, snapping up a $1bn acquisition two year’s later. It’s global growth has secured it as a must-be place for marketers to build brands and audiences. Cynical? The following eye-watering stats will prove Instagram is the place for your brand. 1) Instagram is the second most engaged network after Facebook with over 60 per cent of users logging in daily. 2) 48.8 percent of brands are on Instagram, by 2017, this is predicted to rise to 70.7 per cent. 3) <a target=_blank Read full story › Source: The Drum...