Posts made in September, 2016

on Sep 29, 2016

By John McCarthy To generate buzz around its Eurostar Snap offering (a £25 one way ticket from Paris to Brussels), the train firm has tapped into the popularity of Pokemon Go and YouTube influencers. YouTube influencer Ali-A was enlisted by brand experience agency Hyperactive in the hope of reaching his his 8.5m YouTube subscribers and his 1.8m Twitter. A 25 minute film, edited by iProspect helps Pokemon trainers hunt the rarest beasts in Paris. Alex Hoyle, brand manager at Eurostar said “Hyperactive delivered us an original idea that has helped one of our most exciting products reach a completely new audience. They were extremely Read full story › Source: The Drum...

on Sep 29, 2016

By Charlotte McEleny The Singapore courts has decided to send teenage YouTuber Amos Yee to jail for criticizing Christianity and Islam on his YouTube channel. According to Reuters, Yee pleaded guilty to six charges of posting comments on the internet critical of the religions. He will serve six weeks in jail but at one stage was facing up to three years of jail time. It also reported that Judge Ong Hian Sun told the district court that Yee’s actions could not be accepted and could “generate social unrest”. Yee’s videos, which specialise in refuting religion by using its own teachings (via the Bible or the Quran) Read full story › Source: The Drum...

on Sep 29, 2016

By Gillian West In September 2015 images of drowned three-year-old Syrian refugee Alan Kurdi washed ashore on a beach in Turkey dominated the news. The image revealed the true horror of the refugee crisis, a crisis that one year on shows no sign of slowing down and which was described only a few weeks ago by European president Donald Tusk as at “breaking point”. In the year since Kurdi’s death, more than 4,000 people have lost their lives making similar journeys, according to the International Organisation for Migration, as they flee war and persecution in their homelands. Yet the dominant discourse around refugees in more Read full story › Source: The Drum...

on Sep 29, 2016

By John McCarthy Danish toy brand Lego is the UK’s most trusted brand raking in the highest CSR rating, according to data from RepTrak. The company’s CSR tracker found Lego as the top dog in the UK, followed by Swedish furnishing firm Ikea and computing specialist Microsoft scoring 82, 80.9 and 78.6 respectively. John Lewis and Rolls Royce follow, the only UK domiciled companies on the list taking fourth and fifth. BMW, Estee Lauder, Sony, Intel and the Walt Disney Company fill the rest of the list. The biggest movers in the list were Burberry, moving up 10.6 points taking it to 56th place. HSBC Read full story › Source: The Drum...

on Sep 29, 2016

By Haley Velasco In an effort to invest in digital media, Time Inc. has set it sights on making people laugh. Through its creative lab and content studio, The Foundry, Time Inc. has joined together with Jash, a digital network and comedy community whose founders include comedians Sarah Silverman and Michael Cera. In this joint-venture, Jash will provide the content, Time Inc. will use its digital media offerings and they will offer the content to the Time Inc. digital audience. “Time Inc. is excited to offer its clients a new content vertical—comedy. By teaming with Jash, we will provide audiences and advertising partners with even Read full story › Source: The Drum...