By Jenny Cleeton Engine has poached M&C Saatchi’s Sport & Entertainment deputy managing director Dave Roberts to run its content and entertainment arm Trailer Park London as managing director. With over 20 years in the industry, Roberts leaves M&C Saatchi after eight year, during which he workedwith brands including Spotify, Reebok and Samsung to name a few. Commenting on his role, Roberts exclaimed his excitement to be working with the team to bring “Hollywood-level creative to the table”. Group managing director of Engine UK, Simon peck said of the hire: “We are thrilled that Dave will be leading Trailer Park London. He has a Read full story › Source: The Drum...
Read MoreBy Katie Deighton As The Drum launches its 2016 supplement all about Amsterdam, we talk to the creatives – both ex-pat and local – that form the city’s marketing scene. Representatives from the likes of JWT Amsterdam, Finch Factor and DDB & Tribal discuss what it’s really like to live and work in the Dutch metropolis, covering off its easy pace of life, proclivity for English and ability to produce good beer. The documentary also tackles the challenges the city faces in terms of talent, and asks how the industry might change in a post-Brexit world. You can read more about Amsterdam’s creative Read full story › Source: The Drum...
Read MoreBy Jennifer Faull It was a day of mixed feelings at the Institute of Directors Annual conference earlier this week(27 September) where the topic of Brexit was never far from conversation. The morning offered a bleak outlook on business challenges in the coming years, with Scottish first minister Nicola Sturgeon urging business leaders not to “accept inevitability of a hard Brexit”. The afternoon, however, sought to show that ambition can overcome adversity, with Martha Lane Fox saying that this crisis point should not go to waste. The contrasting views at the event are somewhat indicative of just how much is at risk for Read full story › Source: The Drum...
Read MoreBy Charlotte McEleny Dentsu Aegis has opened its first R&D centre in Singapore, a new operation for the network that will build technology for the next generation of marketing. The global data innovation centre will be specifically tasked with building tech that answers business problems. It will create new application of technology and act as the global hub for the network’s data scientists and technology talent. Audrey Kuah, managing director of Dentsu Aegis Network Global Data Innovation Centre, said: “The fourth industrial revolution requires the augmentation of our human expertise with intelligent technology in order to achieve the next level of growth in our industry. Read full story › Source: The Drum...
Read MoreBy Ian Burrell Sky News is to take inspiration from American networks such as Fox News and CNN and introduce more opinionated content onto the channel, as it prepares for a major relaunch of its operations next month. Its deputy head and strategic guru Graham McWilliam says that Ofcom rules on impartiality in news broadcasting were not a barrier to increasing the amount of “argument, debate and opinion”, which he said “brings liveliness” to a rolling news channel. McWilliam says that he does not mean giving a platform to party politicians but building on the popularity of shows such as The Pledge and Press Preview Read full story › Source: The Drum...
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