By Doug Zanger Chobani has linked up with one of the industry’s top creative shops, Wieden+Kennedy. The Portland indie was named as lead creative agency for the Norwich, New York natural food company and maker of the country’s top Greek yogurt brand. Chobani split from Droga5 in 2015 and named Horizon Media, another independent, as its media agency of record. Wieden+Kennedy won the work after an agency review. All work will come out of the Portland office and the first round of creative is slated to launch in Q1 of 2017. “This is an exciting time of high growth for us,” said Chobani CMO Read full story › Source: The Drum...
Read MoreBy DMN From discovery to price comparison to purchase, consumers are turning to the online marketplace for their shopping needs. Read full story › Source: DM News...
Read MoreBy Doug Zanger As a native Minnesotan, Arizona Cardinals wide receiver Larry Fitzgerald holds a special place in my heart. Growing up in St. Paul, Fitzgerald was (obviously) a fantastic athlete — but it’s his character that should be celebrated just as much as his athletic exploits. He was named as a finalist for the NFL’s “Man of the Year” (he was the Cardinals’ team “Man of the Year”) on 2012 and has plenty of well-earned accolades and honors. Fitzgerald’s private and public lives came together in 2003 after establishing the “Carol Fitzgerald Memorial Fund” after his mother, with whom he was very Read full story › Source: The Drum...
Read MoreBy Laurie Fullerton David Ortiz may be known in Boston as “Big Papi” — the man who has brought home three championships, including the first World Series title in 86 years — but to a few unsuspecting Lyft riders, he was just Donnie. Following in the footsteps of Demi Lovato, DJ Khaled, and Shaquille O’Neal, the legendary baseball star, who is retiring at the end of the season, threw on a disguise and picked up some Lyft passengers. The Lyft video, entitled “Under Cover”, featuring David Ortiz, aired today with the Red Sox set to clinch the American League East title tonight if they Read full story › Source: The Drum...
Read MoreBy Kyle O'Brien The Advertising Club of New York named Pete Favat the 2017 Chairman of the International ANDY Awards. Favat, North America chief creative officer at Deutsch, takes over the first major show of the awards season, seeking what it takes to be brave in advertising. “Pete is a creative visionary and his energy is contagious. We’re excited to have him lead the global jury,” said Gina Grillo, president & CEO, The Advertising Club of New York and International ANDY Awards. “His love for advertising is evident as he’s constantly pushing the boundaries of what’s possible.” Favat’s pushing of boundaries is evident Read full story › Source: The Drum...
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