By Laurie Fullerton Netflix is moving into a sub-category for kids with the announcement today of the premiere of a children’s TV series entitled Mack & Moxy which was created to showcase important issues like Autism inclusion, literacy, hunger, wildlife preservation, emergency preparedness, STEM education, the power of play, the great outdoors and more. Made in part with non-profit backing and populated by real-life celebrities, the show is for children ages three to seven and will launch on Netflix just in time for National Bullying Prevention Month in October, Series creator Brahm Wenger has an extensive record of Read full story › Source: The Drum...
Read MoreBy Ronan Shields Programmatic advertising outfit AppNexus has closed a $31m round of funding, with News Corp now among its major investors, furthering its interest in adtech by contributing $10m to the latest round. The announcement was made today (28 September) and follows last week’s $1bn IPO from fellow adtech outfit The Trade Desk. As part of the partnership, AppNexus’ full suite of technology products are being made available to News Corp’s media brands, several of which already employ the AppNexus SSP and Yieldex Analytics, including Dow Jones, News UK, and News Corp Australia. Commenting on the update, AppNexus president Michael Rubenstein said: “Today’s announcement signals Read full story › Source: The Drum...
Read MoreBy DMN YouTube reports viewership record, but questions remain. Read full story › Source: DM News...
Read MoreBy Ronan Shields Programmatic media trading of video ads is on the rise, prompted in part by publishers’ anticipation of the increased yield promised by video ad units, and advertisers’ willingness to experiment with the potential engagement possibilities offered up by recent improvements with said formats. A recent report by The Drum and The Trade Desk demonstrated that 80 per cent of media agency staff were preparing for an increase in demand for such inventory from clients. Fragmentation in the adtech sector means that those charged with the implementation of such campaigns are often tasked with accessing multiple tech platforms, thus adding to the Read full story › Source: The Drum...
Read MoreBy Laurie Fullerton ‘Shaken, not stirred’ is the iconic image of James Bond’s preferred drink that influences millions of people when ordering a martini. The same theory can be applied to the rapidly expanding ‘influence’ economy released today by Time Out which reveals two new types of influencers. ‘Shakers’, the professional bloggers, social media stars and celebrities, defined and motivated by their large social followings and ‘makers’ a group largely ignored by advertisers despite being hugely effective at driving consumer action. The study suggests that the latter group should be ignored no longer and may be the ‘real’ James Bond of Read full story › Source: The Drum...
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