Posts made in September, 2016

on Sep 28, 2016

By Katie Deighton As The Drum launches its 2016 supplement all about Amsterdam, we talk to the creatives – both ex-pat and local – that form the city’s marketing scene. Representatives from the likes of JWT Amsterdam, Finch Factor and DDB & Tribal discuss what it’s really like to live and work in the Dutch metropolis, covering off its easy pace of life, proclivity for English and ability to produce good beer. The documentary also tackles the challenges the city faces in terms of talent, and asks how the industry might change in a post-Brexit world. You can read more about Amsterdam’s creative Read full story › Source: The Drum...

on Sep 28, 2016

By Seb Joseph The Marketing Agencies Association (MAA) and DigitasLBi have joined with scholars from University of Cambridge, UCL School of Management and Dotworks to come up with a robust definition of collaboration for modern marketers. The success of the venture is predicated on how many agencies across the industry complete a 15-minute survey on what collaboration means to them. From these responses, the participating parties hope to define the value of collaboration within the industry, revealing what separates successful, productive collaborations from less successful ones to help standardise this across the industry. It dovetails with the MAA’s wider efforts, and will see it call Read full story › Source: The Drum...

on Sep 28, 2016

Over the last year, from reading the digital marketing news, it may seem that our industry is plagued with quality issues. Looking at a piece of research undertaken by OpenX in May 2015 into quality in the marketplace, the report found that 94 per cent of marketers think quality is a serious issue, especially in programmatic advertising. Media quality issues are an ever-growing area of concern for the digital advertising industry and a main cause of hesitation for those wanting to invest further. Media quality challenges impact the entire digital advertising ecosystem, from the publisher unknowingly targeted by invalid, bot traffic, Read full story › Source: The Drum...

on Sep 28, 2016

By Chris Freeland ‘Intrapreneurial’ is term coined by JFDI, what does it actually mean? In the creative space we occupy, we all accept the notion of entrepreneurialism. That ‘can-do and I’ll find a way’ innate attitude and passion that helps build not only strong working relationships with colleagues, but also enduring relationships with our clients. All successful agencies have an accepted entrepreneurial spirit at heart. In recent times however, what has become even more fundamental to success are the individuals within our companies who have the express permission and freedom to think, create ‘things’, and be rewarded for their creativity. All the Read full story › Source: The Drum...

on Sep 28, 2016

By DMN Presidential candidates Donald Trump and Hillary Clinton using text messaging to reach supporters Read full story › Source: DM News...