Posts made in September, 2016

on Sep 28, 2016

By DMN Presidential candidates Donald Trump and Hillary Clinton using text messaging to reach supporters on a one-to-one basis Read full story › Source: DM News...

on Sep 28, 2016

By Michael Feeley Mike Black, managing partner at Leeds marketing agency Brass, has retired after a 40-year career in marketing. Mike started his marketing career in 1976 at Garratt Baulcombe in Nottingham as a junior copywriter, moving to Graham Poulter Associates in 1980, before joining Brahm as a senior copywriter on 28 November 1983. At the point of retirement, Mike will have spent 32 years at Brass (previously Brahm) of which 15 have been as a board director. Upon the eve of his retirement, John Morgan, chief executive of Brass, said: “Blackie is a top bloke – talented, calm and easy to work with. Several Read full story › Source: The Drum...

on Sep 28, 2016

By Haley Velasco The power of the millennial vote has never been more apparent. Original research from MTV Insights estimates that if no millennials vote in the 2016 election, Donald Trump will win with 44 percent of the vote versus 41 percent for Hillary Clinton. If all millennials vote, Clinton wins 44 percent to Trump’s 39 percent. And if only half of millennials vote, the race will remain too close to call (43 percent Clinton vs. 41 percent Trump). To encourage voter registration, MTV brought back its classic TRL as “Total Registration Live” in honor of National Voter Registration Day. To encourage millennials to Read full story › Source: The Drum...

on Sep 28, 2016

It’s vital for marketers to understand how and why customers progress from one stage of the buying journey to the next. What moves someone from considering a product to buying it? How do you connect all the data points in between? The reality is that a customer journey is made up of moments. Research has found that a car buyer can have 900 digital interactions before purchase. Nevertheless, we like to look at the customer journey broadly as taking place in stages, including awareness, purchasing and advocacy. Understanding the modern customer path First, there’s awareness. You don’t need to tell the Read full story › Source: The Drum...

on Sep 28, 2016

By Stephen Lepitak For years there have been rumors of an acquisition when it comes to my own personal favorite social media platform – Twitter. Amidst continued reports of a plateau of its userbase, a need to figure out other revenue streams and investment in live content streaming it has spent the last couple of years changing its team at the top without turning things around to any great degree. One thing that Twitter doesn’t seem to have come any further to solving that is at the forefront of its issues however is keeping its trolls in check. Just Read full story › Source: The Drum...