Posts made in September, 2016

on Sep 28, 2016

By Haley Velasco In an eerie forest, Cam Newton uses his fanciful footwork to run and hit his way through his obstacles in Under Armour’s “It Comes From Below” campaign. But UA is kicking it up a notch with a game version found in Snapchat’s Discover, where you can play as Cam Newton and led him through the obstacles. “We feel like there are multiple ways into our core audience to help demonstrate the power of footwork and the power of the products that we create around them,” said Jim Mollica, vice president of global consumer engagement at Under Armour, in a statement. The game, Read full story › Source: The Drum...

on Sep 28, 2016

By Rebecca Stewart The nominations for The Drum’s Social Buzz Awards 2016 have been announced, shining a light on the best social media campaigns from the past 12 months. Now in their sixth year, the awards celebrate the crème de la crème of social media communications by rewarding effective initiatives and strategies from brands, individuals and agencies across the UK. Leading the shortlist this year is TMW Unlimited with 15 nominations. The London-based agency is up for prizes in the Social Media Agency of the Year, Best Use of Twitter, Most Innovative Use of Social and Best Integrated Campaign categories. Following closely behind Read full story › Source: The Drum...

on Sep 28, 2016

By Minda Smiley Welcome to The Drum’s US Creative Works. As always, this section is dedicated to showing the best creative work in North & South America and gives you, the reader, the chance to decide which work we feature as our US ‘Creative Work of the Week.’ To vote for your favorite, make sure you click on the stars. The winner will be chosen based on the average rating and the number of votes cast. Voting closes on Wednesday, September 28. To submit work for future publication, contact Minda Smiley. Droga5: Pizza Hut ‘No One Out Pizzas the Read full story › Source: The Drum...

on Sep 28, 2016

By Catherine Turner If 2015 was the year that brands finally woke up to the power of content marketing, particularly that delivered digitally, 2016 will mark the time that marketers realise the associated importance of data and distribution? Ben Pheloung, head of demand, EMEA at PulsePoint, says: “We have always said that content is king, but now brands are realising that data, distribution and context are just as vital. Your content means nothing if nobody sees it.” His comments come in the final episode of Everything You Need to Know About Content Marketing, a series of video primers and accompanying features that aim Read full story › Source: The Drum...

on Sep 28, 2016

By Seb Joseph Mondelez’ head of digital and social media for Europe Sonia Carter has left the business, marking the latest high profile departure from its global marketing team. Carter told The Drum that her decision comes after five “fantastic years”. However, she declined to comment on what her next move will be. As one of Mondelez’s most well-known marketers, Carter played a key role in establishing the business and its brands among the more forward-thinking FMCG advertisers. This was especially true post the creation of Mondelez, which was spun off from Kraft Foods in 2012 and saw the company pump more budget into digital Read full story › Source: The Drum...