Posts made in September, 2016

on Sep 28, 2016

By Jessica Goodfellow Despite the rising tide of ad blocking, increased commoditisation of display advertising, plus economic uncertainty surrounding Brexit, publishers are (publicly at least) increasingly positive when it comes to their revenue outlook, with most pinning their hopes on video advertising inventory. Four out of five UK publishers anticipate positive growth in the next 12 months, according to the latest findings from the AOP’s Digital Publishers Revenue Index (DPRI). The DPRI – a quarterly report of UK publishers from the Association for Online Publishing (AOP) and Deloitte – found that amid the uncertainty surrounding Brexit, more than half of UK publishers reported positive growth Read full story › Source: The Drum...

on Sep 28, 2016

By Leo Rayman Earlier this year, Real Life magazine launched online exploring living with technology (with the emphasis on living). Its editor-in-chief Nathan Jurgenson is a social media theorist, contributing editor at the New Inquiry and a researcher at Snapchat. This isn’t a fast-news pop-tech site, the writing is thoughtful, personal and intelligent. Its writers hail from the New York Times, the Guardian and the Atlantic amongst others and are accompanied by a raft of academics, professors and authors. The content is good. Really good. But what surprised me was a sentence buried right at the bottom of the site: “Real Life is made Read full story › Source: The Drum...

on Sep 28, 2016

By John McCarthy SABMiller’s shareholders have approved a potential takeover from drinks rival Anheuser Busch InBev (AB InBev) in what could form one of the world’s largest mergers ever. The revised deal follows SABMiller rejecting a $79bn bid from AB InBev in July, with the latter now looking to offer as much as $103bn. A total of 95 per cent of SABMilller shareholders approved the bid. On this AB InBev chief executive Carlos Brit said: “We are pleased that our shareholders’ vote brings us one step closer to combining our companies, teams, strong heritage and passion for brewing.” If the pair merge, a very lengthy list of Read full story › Source: The Drum...

on Sep 28, 2016

By Rebecca Stewart Men in the UK are more likely than women to complain about advertising, according to figures from the Advertising Standards Authority (ASA). The British regulator’s annual complaint figures have revealed that 56 per cent of issues raised in 2015 were filed by men, while 42 per cent were raised by women. The remaining percentage didn’t specify their gender. The research also found significant differences in the issues that men and women were most likely to complain about. Females lodged a high number of complaints about ads they felt were “harmful” or “offensive,” while males protested against campaigns they Read full story › Source: The Drum...

on Sep 28, 2016

By Rebecca Stewart The Advertising Standards Authority (ASA) has slapped Carlsberg with a ban over an ad which seen former England player Stuart Pearce delivering beer to a building site. Following a complaint from Alcohol Concern the campaign has been quashed by the watchdog for promoting drinking in “unsafe and unwise” location. The video showed Pearce and a delivery driver arriving at a building site with a giant crate of Carlsberg to present to the builders on the site as a surprise. After the initial stunt, workers in the ad were shown carrying one pack of Carlsberg each on their shoulders Read full story › Source: The Drum...