Posts made in September, 2016

on Sep 28, 2016

By Jessica Davis Chris Rowlands, who previously headed up SEO at Think Money Group, has been welcomed into search marketing agency Click Consult’s Senior Organic Search Team. Chris has over nine years’ experience in SEO, having honed his technical and strategic expertise at MoneySuperMarket. Chris says of the decision: “I’m delighted to be joining such a talented and forward thinking team with a wealth of experience in their field. During my time working in the industry, I’ve witnessed the ever-changing nature of organic search, its algorithmic shifts and technical developments. This, in turn, has necessitated continual personal and strategical development to keep apace. This is Read full story › Source: The Drum...

on Sep 28, 2016

By John McCarthy For those unlucky in love, Tinder is testing a new feature that gives users an instant advantage in tallying up matches with bae. As part of its monetisation drive, the dating app is giving users the chance to ‘Boost’ their profile to the front of the local queue, helping it reach more people for a half an hour window. Tinder claims that during that window, profiles will garner up to ten times more views, a surefire way to increase potential matches. Tinder Plus subscribers will be granted one free Boost each week, although they be able to purchase more Read full story › Source: The Drum...

on Sep 28, 2016

By Cameron Clarke The UK is facing a digital skills crisis. That was the warning from MPs this summer when they revealed how the UK needs to find another 745,000 workers with digital skills by 2017 or the country’s productivity and competitiveness would be at risk. The Commons Science and Technology Committee’s damning report details how how 22 per cent of IT equipment in schools is ineffective, a mere 35 per cent of computer science teachers have a relevant qualification and only 70 per cent of the required number of computer science teachers have been recruited. All of this adds up, it Read full story › Source: The Drum...

on Sep 28, 2016

By Michael Feeley Digital marketing agency iCrossing has appointed Mark Williams as its head of search in a new role that challenges the traditional model of treating search as two separate channels. This internal promotion brings natural and paid search teams closer together under one leader. Williams’ previous role as strategy director saw him work across a portfolio of the agency’s clients, including M&S and Barclays, where he he will continue to play a leadership role. iCrossing’s chief executive officer, Mark Iremonger, said: “Competing in paid or natural search in a silo is much worse than fighting with one arm tied behind Read full story › Source: The Drum...

on Sep 28, 2016

By John McCarthy Kim Jong Un, the supreme leader of North Korea now has (parody) LinkedIn and Twitter accounts, both the work of mischievous creatives looking to raise awareness of the controversial state’s work camps. The satirical campaign for Liberty in North Korea (Link), a group looking to “fund a modern-day underground railroad bringing North Korean refugees to freedom,” comes from creative collective called Part Time Lab. The agency, led by founder and art director Lee Tomic, enlisted the aid of three Miami ad school students and a US comedy writer to shine a light on the alleged brutal working conditions imposed on Read full story › Source: The Drum...