Posts made in September, 2016

on Sep 28, 2016

By Seb Joseph Nike is quickening its move to digital design away from traditional manufacturing processes to produce prototypes at previously impossible speeds and offer fans unprecedented levels of personalisation. It encapsulates part of the innovation push the world’s largest sportswear brand hopes can kickstart growth following an underwheliming quarter. While sales were up 8 per cent in the period, the business has seen Under Armour and Adidas chip away at its decades long dominance, losing basketball sales to the former and seeing the latter enjoy successes in the fashion footwear category in recent months. Speaking to analysts about the performance Read full story › Source: The Drum...

on Sep 28, 2016

By Charlotte McEleny Blis has made a name for itself in Singapore, not just for its location data expertise, but for its now annual media agency event the Golden Shaker Competition. This year’s competition kicks off in the coming weeks and The Drum has partnered to share the latest from the movers and shakers (groan) of the Singapore and Asia Pacific media scene. Last year’s inaugural Golden Shaker competition saw 10 top media agency teams battling it out to deliver the winning cocktail. With guidance from world famous mixologists – courtesy of Proof & Co, the folks behind 28 HongKong Street (voted Asia’s best bar Read full story › Source: The Drum...

on Sep 28, 2016

By Seb Joseph If a movement is a community on the move, then one of Airbnb’s ongoing challenges is how it can support communities that move and act at scale. It doesn’t sound too taxing for a business that had 80,000 members create their own versions of its logo but even the most community-driven brands need outside help sometimes. Particularly, when in the case of Airbnb it wants to enhance its standing in local communities in a way that goes beyond the “main commercial corridors” of the tourism space. If it can help its hosts build up their neighbourhoods as travel destinations, then residents Read full story › Source: The Drum...

on Sep 28, 2016

By Jennifer Faull Sainsbury’s like-for-like sales dropped 1.1 per cent in the during the 16 weeks to 24 September as it continues to face what boss Mike Coupe described as a “very competitive and dynamic environment.” The retailer, which completed its £1.4bn buyout of Argos earlier this month, said that it had not been distracted by the sale and continued to pump investment into key areas such as the relaunch of its ‘On the Go’ range, click and collect and the opening of an additional nine convenience stores. Coupe claimed that while sales are down, its internal metrics show that customer satisfaction up. “It doesn’t feel Read full story › Source: The Drum...

on Sep 28, 2016

By Andrew Boulton In your now bulging record of deceased buzzwords and marketing mind-fluff, I’d imagine there is a consecrated little mound of earth under which the art of ‘Interruption’ is wriggling sullenly around. Interruption, for a time, was the gleaming beacon of modern copywriting – a vorpal sword of communication that could poke a profitable hole into any armoured codpiece of apathy. So to speak. But, seemingly as swiftly as it became the thing we should all be doing, it became the thing we must all avoid. Interruption, it turns out, is as annoying from a brand as it is from a Read full story › Source: The Drum...