Posts made in September, 2016

on Sep 28, 2016

By Staff Writer Bosses at the BBC and Channel 4 have reportedly fallen out on stage while discussing the move of the Great British Bake Off to the commercial broadcaster. The Daily Express claims that Channel 4 controller Jay Hunt and the BBC’s director of strategy and education James Purnell had a “fiery” discussion over the programme while speaking at the Royal Television Society conference. Ofcom’s chief executive Sharon White has warned that the watchdog could enforce stricter diversity regulations should media companies not improve. According to the Guardian, white states that broadcasters were not yet “doing a good enough Read full story › Source: The Drum...

on Sep 28, 2016

By Haley Velasco Ted Sarandos, Netflix Inc. Chief Content Officer, will join Spotify Ltd.’s board to oversee the world’s largest paid music-streaming service. As Spotify prepares to go public next year, Sarandos, who oversees production and acquisition of programming, will join the group which includes chairman and co-founder Martin Lorentzon, Sean Parker, the co-founder of Napster, and others. In 2015, the company raised a $526m round of funding with leads that include TeliaSonera AB, Goldman Sachs via its Global Private Opportunity Partners fund and British, as well as Canadian, hedge funds. In the same year, Spotify named ex-Netflix CFO Barry McCarthy as the chief financial Read full story › Source: The Drum...

on Sep 28, 2016

By Rebecca Stewart We’ve all experienced it – the plastic bag weaving between cars on the road, the crisp packet blowing around in the park, a crumpled aluminum can blemishing a busy high street. Britain has a litter problem. To help combat what it has called a “blight” on the landscape, Coca-Cola is calling on creatives to help it come up with a behaviour-changing campaign to encourage people to litter less and recycle more as part of The Drum’s Do It Day event. Recognising that soft drinks packaging is too often part of the litter found on the street, the drinks giant wants Read full story › Source: The Drum...

on Sep 28, 2016

By Minda Smiley During a panel at Advertising Week New York, actress Meg Ryan and social media star Logan Paul discussed how celebrity-brand tie-ups have evolved over the years and what the implications are for marketers. Paul, whose wacky videos have garnered him more than 9m followers on Vine, millions of YouTube views and 6.5m Instagram followers, has worked with a number of big brands since entering the spotlight roughly three years ago. He starred in a campaign for Hanes in 2014, and last year fronted a social campaign for Dunkin’ Donuts to promote the coffee chain’s app. Recently, he <a target=_blank href="https://www.instagram.com/p/BKP9fjghmIb/?taken-by=loganpaul&hl=en" Read full story › Source: The Drum...

on Sep 28, 2016

By Charlotte McEleny National Geographic has an impressive social media story to tell, not least because it can claim number one media brand on Instagram, but it’s Snapchat is already driving revenue for the business. Speaking at FIPP Asia this week, Ariel Deiaco-Lohr, director of International magazine publishing at National Geographic Partners, said: “Snapchat is now one of our key revenue drivers on social media.” “Our Snapchat audience wants things that are fun and exciting, a hit of inspiration and fun facts. On every platform our consumers want something different,” she added. Deiaco-Lohr explained that while the formats and distribution of content was more complex, National Read full story › Source: The Drum...