By Natalie Mortimer The furore around the comments made by former Saatchi & Saatchi chairman Kevin Roberts that the gender diversity in advertising debate is “over” pushed the issue even further in to the limelight, and now new research has found that 91 per cent of women in advertising have heard demeaning comments from male colleagues. Conducted by the 3% Movement, the ‘Elephant on Madison Avenue’ survey, questioned almost 600 women working in the industry to find out the extend of sexism of gender bias that they are encountering on, in some cases, a daily basis. According to the results 54 Read full story › Source: The Drum...
Read MoreBy Natalie Mortimer Unilever’s commitment to stop stereotyping women in in its adverts is beginning to pay off after the FMCG giant revealed those brands – including Knorr, Dove, Cif and Surf – that have begun to eradicate outdated portrayals of gender are growing by 30 per cent. Launched at Cannes Lions this year, #unstereotype comes after Unilever carried out multiple studies around the world over the last two years to better understand how female identity has evolved. Analysis of over 1000 adverts exposed that 50 per cent had a stereotypical portrayal of women. Speaking to The Drum, Aline Santos, executive vice president Read full story › Source: The Drum...
Read MoreBy Katie Deighton Speaking with The Drum, Sophie Blum, the vice president of marketing for Procter & Gamble’s EMEA and India region, voiced her belief that the increasingly fragmented digital landscape poses the entire media industry with a key challenge it must collectively rise to meet. On the sidelines of this month’s Dmexco conference, the marketer told The Drum she believes her brand has a part to play in creating a “common language and a common kind of metric” that will aid both client and agency players in the digital space. One particular source of chagrin to the P&G marketing department is the challenge of Read full story › Source: The Drum...
Read MoreBy Katie Deighton Speaking with The Drum, Sophie Blum, the vice president of marketing for Procter & Gamble’s EMEA and India region, voiced her belief that the increasingly fragmented digital landscape poses the entire media industry with a key challenge it must collectively rise to meet. On the sidelines of this month’s Dmexco conference, the marketer told The Drum she believes her brand has a part to play in creating a “common language and a common kind of metric” that will aid both client and agency players in the digital space. One particular source of chagrin to the P&G marketing department is the challenge of Read full story › Source: The Drum...
Read MoreBy Lisa Lacy Twitter has recently repositioned itself as a news platform instead of a social platform – and the first presidential debate of 2016 made for the perfect opportunity for Twitter to showcase the power of its connected audience during newsworthy moments. In fact, according to Twitter COO Adam Bain at the IAB Mixx event in New York, the September 26 debate was “tremendous for us,” and it was perhaps not surprisingly the most tweeted debate ever. “If you think about the product overall, our goal is simple: Come for the live video, stay for the conversation,” Bain said of the platform’s newfound focus Read full story › Source: The Drum...
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