Posts made in September, 2016

on Sep 27, 2016

By Laurie Fullerton A newly created position at 20th Century Fox film was awarded to Beth Goss, who was hired to become the new chief brand officer (CBO) for the studio, Stacey Snider, chairman and CEO of 20th Century Fox Film announced today. As chief brand officer, Goss will manage the Fox film brands including current releases and library titles and those projects in development. In her role, Goss will collaborate with the studio’s key divisions to help steward the studio’s franchises, brands and event properties to optimize the various global marketing and distribution opportunities. Goss has served as a consultant to the studio for Read full story › Source: The Drum...

on Sep 27, 2016

By Minda Smiley During a rousing presentation at Advertising Week New York, author and marketing guru Seth Godin told the audience that one-size-fits-all campaigns made for the masses no longer make sense for brands in today’s world, a topic he has discussed at length in the past. In his talk, Godin said that the “David Ogilvy” model of advertising has been busted since we live in a “world of clutter” where even water bottles have been branded to death. As the advertising industry undergoes a digital and mobile revolution, Godin said that the brands that will win moving forward Read full story › Source: The Drum...

on Sep 27, 2016

By Stephen Lepitak Netbooster has acquired London-based search agency 4Ps Marketing. The deal will see the number of Netbooster employees in the UK swell to 140, with the group having over 850 members of staff globally across 25 locations. Established by co-founders, Matt Phelan and Chris Hyland in 2008, the pair will lead the integration of the agency into its new parent company over the coming months. Phelan will also be handed a senior global role as part of NetBooster Group’s Strategic Committee to support its global expansion. Tim Ringel, CEO, NetBooster Group commented: “I’m thrilled to welcome Matt, Chris Read full story › Source: The Drum...

on Sep 27, 2016

By Laurie Fullerton Amazon Studios signed on for three new series from what it calls its “most-watched” pilot season ever which debuted on the streaming site Twitch in addition to Amazon Video recently. The dual debut is considered an unorthodox move heralding the most visible integration between the two services since Amazon’s acquired Twitch for $970m two years ago, according to a recent article. The two show were The Tick and Jean-Claude Van Johnson, and were likely selected to appeal to Twitch’s audience. The latter is an action comedy starring Jean-Claude Van Damme and the former is a goofy anti-superhero show. “These Read full story › Source: The Drum...

on Sep 27, 2016

By John McCarthy Japanese electronics company Nissan is underlining its work in the realm of artificial intelligence by rolling out a series of seats capable of autonomous mobility, in other words, people can sit down while remaining in a queue. The ProPILOT Chair moves with the queue, looking to take the inconvenience out of queuing using AI guidance. The scheme is named after the company’s autonomous driving technology which remains an area of work Nissan is keen to promote with the stunt. The technology has been active in Nissan cars since August in the newest Serena minivan. From 27 September, Nissan will allow businesses across Read full story › Source: The Drum...