By Natan Edelsburg Found Remote recently launched a new partnership with MediaRadar, a leading ad-sales intelligence platform to understand how the major OTT platforms are diversifying their marketing efforts. For the beginning of September, CarbonTV took the lead as they promoted the following shows. American Elements, Heartland Bowhunter Behind The Draw, It’s My Backyard, Ranch Real Estate, Roadworthy, Thousand to One, and Women Who. Here’s the chart and full insights. Loading… KEY FINDINGS: Carbon TV. For the week of September 3-10, Carbon TV marketed most individual programs. This was largely consistent with the Read full story › Source: The Drum...
Read MoreBy DMN Are Snap’s Spectacles the precursor to VR? Read full story › Source: DM News...
Read MoreBy Laurie Fullerton The giant big box retailer Lowes debuted its newsroom website called “Open House” today in an attempt to take people behind the brand through a mix of feature stories and rich multimedia content. Open House is meant to provide an inside look at the way Lowe’s serves customers and communities through regularly refreshed content in four focus areas (serving communities, inspiring people, fresh thinking and inside Lowe’s). “We wanted to create a place where we could build a deeper connection to the customers and communities we serve,” said Colleen Penhall, Lowe’s vice president of corporate communications. “Whether people Read full story › Source: The Drum...
Read MoreBy DMN Thoughts on the campaign issues that matter and how each campaign’s marketing has fared Read full story › Source: DM News...
Read MoreFinancial Times content pairs with Santander ads in deal Outdoor Plus claims unlocks the 'full potential of DOOH'
By John McCarthy Outdoor Plus has inked a new partnership that will see it display live Financial Times headlines atop Santander ads upon its digital displays. The digital-out-of-home advertising company will devote the top third of displays to the FT work pulled in real time from the publication’s website, sitting atop the bank’s latest creative. In a symbiotic ad buy, both brands will benefit from the exposure granted at six of Outdoor Plus’s screens across Lodnon including the City of London Gateway, Canary Wharf Curve, the CEO’s Choice Euston, Vauxhall and the Eye at Holborn. Grant Branfoot, sales director at Outdoor Plus, said: “Both Santander and Read full story › Source: The Drum...
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