Posts made in September, 2016

on Sep 27, 2016

By John McCarthy Facebook, Twitter and Google are set to outpace digital advertising growth in the UK in 2016, according to research from eMarketer. Digital ad spending is expected to grow by 12 per cent, dwarfed by the 31.1 per cent growth in net digital ad revenues at Facebook, 13.9 per cent growth at Google and 13.2 per cent growth at Twitter. With Facebook a clear leader in digital advertising, it remains to be seen whether there will be a knock on effect after it was found to be overstating the average view times on its video content from between 60 to 80 Read full story › Source: The Drum...

on Sep 27, 2016

By Rebecca Stewart Dominos has appointed BHS’ former chief marketing officer, Tony Holdway, to fill the same position, following the promotion of Simon Wallis, who is now chief operating officer. The pizza company has enlisted Holdway, who created the #SaveBHS campaign, to head up its marketing department. Before joining BHS in February of this year, he was brand marketing director at House of Fraser, and also held roles at Littlewoods and WH Smith. Wallis, meanwhile, was appointed as chief operating officer for Dominos in July, he kicked off his career at United Biscuits and then going on to work with the likes Read full story › Source: The Drum...

on Sep 27, 2016

By James Treen With the financial earnings reports earlier this year highlighting a stagnating user base and a series of product changes that have as yet failed to take off, such as its ‘Moments’ feature, one could be forgiven for thinking that Twitter may be losing direction and focus. However, the platform still remains an attractive social proposition with strength and power based in its ‘real-time’ feed. Social media has become a product game or a game of scaling up, with Twitter losing significant ground here to Facebook and Snapchat – see this week’s ‘Spectacles’ launch or the continued development of Read full story › Source: The Drum...

on Sep 27, 2016

By Jim Dowling The Queen called their performance “magnificent”. BA’s gold-nosed, weakly punned plane ‘VictoRious’ has touched down. We’ve got a couple more days of heroic medallists on The One Show, and then we’re done. It’s Stoke v West Brom and Saturday and the sports industry rolls on. Does that really have to be it? Does this extraordinary, multi-talented cast of Superhumans that have bestrode the international stage in Rio, have to disappear into the background until Channel 4’s next epic trailer four years from now kicks it all off again? Sport, by and large, is a blunt instrument when able-bodied people are involved. Create a Read full story › Source: The Drum...

on Sep 27, 2016

By Jenny Cleeton The top three spots remain unhampered with as two new ads enter the chart. Simply B has swooped into a respectable fourth place thanks to British band Sigma. The duo’s upbeat track, ‘Changing’, featuring Paloma Faith provides the score to a fun fashion-filled ad from the plus-size brand. Also entering the chart is H&Ms new ‘Autumn’ ad. Backed by Lion Babe’s cover of ‘She’s A Lady’, the spot shows the various ranges it offers for all different women as part of its wider #LadyLike campaign. Elsewhere easyJet, Amazon, PrettyLittleThing, Littlewoods and F&F remain in the rankings. Shazam Chart Read full story › Source: The Drum...