Posts made in September, 2016

on Sep 27, 2016

By Tony Connelly Ballantine’s whisky is trying to win over golf lovers with the chance to play with Ryder Cup legend Paul McGinley in an interactive video. The Call the Shots game is the latest campaign from virtual game Ballantine’s Golf Club, and allows users to play a par five hole with McGinley ,who tasks players with making every decision throughout including which strategy and club he uses. The game is part of the whisky brand’s Ballantine’s Golf Club concept, an online club created by M&C Saatchi Sport and Entertainment offering golf enthusiasts unique content and money can’t buy experiences around the Read full story › Source: The Drum...

on Sep 27, 2016

By Tony Connelly Ballentine’s whisky is trying to win over golf lovers with the chance to play with Ryder Cup legend Paul McGinley in an interactive video. The Call the Shots game is the latest campaign from virtual game Ballantine’s Golf Club, and allows users to play a par five hole with McGinley ,who tasks players with making every decision throughout including which strategy and club he uses. The game is part of the whisky brand’s Ballantine’s Golf Club concept, an online club created by M&C Saatchi Sport and Entertainment offering golf enthusiasts unique content and money can’t buy experiences around the Read full story › Source: The Drum...

on Sep 27, 2016

By Kyle O'Brien Preconceived notions about video streaming and live TV may be flipped on their collective heads by the latest report from the Video Advertising Bureau (VAB). The VAB report, “Requiem for a Stream,” is a three-part series on streaming and shows a highly competitive streaming ecosystem featuring everything from transactional and subscription services to social streaming and ad supported streams. And it sings the praises of live television viewing. Streaming is actually a relatively small audience Despite the streaming hype machine being on overdrive, the report found that streaming is the habit of a small number of TV devotees – 6 per cent Read full story › Source: The Drum...

on Sep 27, 2016

By Kyle O'Brien Three-quarters of smartphone and tablet users said they have purchased a product or service on their devices in the past six months. This from a recent in-depth survey by the Interactive Advertising Bureau (IAB) titled “Mobile Commerce: A Global Perspective.” The in-depth survey of mobile users in 19 countries found that mobile ads and social media can trigger interest in buying and can help with product discovery. It also found that those who use a mobile wallet make mobile purchases more frequently than average mobile shoppers. 23 per cent of mobile purchasers buy on mobile devices every week, found the study. Users Read full story › Source: The Drum...

on Sep 27, 2016

By Jessica Goodfellow Dennis Publishing wants to harness the power of 2015’s #treesfortrees Do It Day challenge, which saw 10,000 trees planted in 24 hours, to make further steps to combat deforestation in conjunction with the Heart of England Forest in a long-lasting campaign that goes beyond just a do-good day. Deforestation was a topic that was close to the heart of Dennis Publishing’s founder Felix Dennis. He believed the UK was in danger of losing its forestry if it didn’t continue to plant native broadleaf trees. According to reports, the UK is one of the least wooded areas of Europe. It’s why he Read full story › Source: The Drum...