Posts made in September, 2016

on Sep 30, 2016

By Jessica Goodfellow Huawei Consumer Business Group, the world’s number three smartphone vendor, has appointed full service creative agency Doner London to develop communications for the brand’s flagship P9 smartphone. Doner London was handed the work following a competitive pitch. Toyota GB has appointed Jellyfish as the retained creative agency for its After Sales division, following a three-way pitch. As the strategic and creative partner for Toyota After Sales in the UK, Jellyfish is tasked with delivering a complete brand refresh for the division, which will include a website re-launch, CRM activity, display advertising and print, to raise awareness of the post sales care Read full story › Source: The Drum...

on Sep 30, 2016

By Ronan Shields The Association of National Advertisers (ANA) used Advertising Week New York as a platform to voice brands’ dissatisfaction over this month’s furore over Facebook’s admission that it had over-reported video measurements. In a statement issued by the trade body, ANA chief executive Bob Liodice, said: “While ANA recognizes [sic] that ‘mistakes do happen,’ we also recognize [sic] that Facebook has not yet achieved the level of measurement transparency that marketers need and require.” Calls for accreditation, and apologies In particular, Liodice called for Facebook’s measurement metrics to be accredited by the Media Ratings Council (MRC), adding that with billions of dollars Read full story › Source: The Drum...

on Sep 30, 2016

By Seb Joseph Mr Porter is launching a shoppable app for Apple TV, which it claims is a first in luxury content and commerce. The app pulls in short films and exclusive videos from the retailer’s weekly shoppable digital magazine The Journal. Among the first videos available include tutorial ‘How to Iron a Shirt’ and the behind the scenes documentary ‘24 Hours with…Public School.’ The Apple TV app can automatically download when the Mr Porter iOS version is downloaded for iPhone or iPad. The app has been built using the newly released Swift 3 – Apple’s latest and most powerful programming Read full story › Source: The Drum...

on Sep 30, 2016

By Jennifer Faull For an online ad to be looked at for just one second it needs to be viewable for at least 14, according to a recently conducted eye-tracking study. The study – which was carried out by InSkin Media, Research Now and Sticky and involved 4,300 consumers – found that ads achieving at least one second of gaze time are, on average, viewable for 26 seconds. For an ad to receive two seconds gaze time the average viewability is 33 seconds, while anything over three seconds gaze time will see an ad have an average viewability of 37 seconds. Overall, the Read full story › Source: The Drum...

on Sep 30, 2016

By Michael Feeley Digital marketing agency iCrossing has appointed Alistair Dent as its chief media officer. iCrossing’s chief executive, Mark Iremonger, said: “This is a significant hire for us. Alistair’s broad and deep experience of paid media, combined with his charisma and drive gives us the leader we need for our media discipline.” Dent’s previously held the role of head of product strategy at iProspect, where he was responsible for the driection of the service portfolio across all digital and performance activities, including media, content, data intelligence and consulting. He was also previously director of paid media at Periscopix. Dent said of his appointment: “I’m Read full story › Source: The Drum...