By Alex Tait Unilever took part in The Drum’s inaugural Do It Day last year. It was a great success and, in my opinion, a bold event for The Drum to stage, bringing home their message that “We believe marketing can change the world, and we want you to join us on this journey.” You’ll already have seen in The Drum that this year’s event is to be even bigger and bolder, and it is inspiring to see so many organisations involved. I’m excited, however, not only by the scale this year, what that indicates and what it will no doubt achieve, Read full story › Source: The Drum...
Read MoreBy Stephen Lepitak Clear Channel is set to upgrade 500 public pay phones across London through its Adshel Live network which will see it plant a tree on a local street for every phone upgrade. Alongside a touch screen unit, each new box will also offer Wi-Fi and interactive maps with the company having committed to having 100 on the streets by the end of the year. Speaking to The Drum, Justin Cochrane, Clear Channel UK CEO explained of the decision to update public call boxes; “The interesting thing is that people still use them – the really disenchanted use them Read full story › Source: The Drum...
Read MoreBy Charlotte McEleny Household Asian brand Essence of Chicken, best known for its supposed restorative qualities and health benefits, has had a rebrand with the aim to give it a more modern feel. Parent company Cerebos Asia Pacific appointed design agency JKR to carry out the task for all its products under the ‘Brand’s’ portfolio. According to an interview in The Straits Times last year, the Brand’s part of Cerebos Asia Pacific accounted for $588.6m of sales and almost 60 per cent of its business. The first sub brand to be redesigned is Essence of Chicken which will see its new look carried Read full story › Source: The Drum...
Read MoreBy Stephen Lepitak Tech firm Lenovo has named Havas Media Malaysia as it’s regional agency of record, handing it its $10m+ media account that spans five countries. The account, previously with MEC and Zenith Optimedia, will be consolidated to cover South Asia – specifically Vietnam, Singapore, Thailand, Malaysia and the Philippines, with Havas delivering on-and-offline media strategy, planning and buying services. Kenneth Low, head of marketing, Lenovo ASEAN, said: “Havas Media was selected based on their strengths in business and consumer marketing, media strategy, business intelligence and research capabilities as well as commitment to support all the five ASEAN countries. They exemplified strength Read full story › Source: The Drum...
Read MoreBy Tara Hirebet And today I have reached that last straw of having people grill me, as if they’ve already decided I won’t cut it. Because I’m not this or that. I’m not technical. Not data-driven or a data scientist yet. Not an MBA. Not a designer. I have no design-thinking qualification. I’m not an alpha female. I don’t do product. I’m not an engineer. I’m not an analyst since I don’t do quant, only qual. I haven’t led teams. I haven’t run a (failed or successful) startup or worked at incubators, accelerators. The list is endless. And this has been delivered to me like 24/7 Read full story › Source: The Drum...
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