By Lisa Lacy The so-called Crossroads of the World is one of the noisiest places on earth, but Bloomberg Media, the media arm of financial software, data and media company Bloomberg, thinks it has an important message in a new docu-series – and it hopes airing an episode and related content in the area will inspire consumers to pay attention. Out-of-home advertising firm Kinetic Worldwide partnered with Bloomberg Media to promote the series, “Big Problems. Big Thinkers,” which examines what Kinetic called “some of the biggest threats facing humanity and the solutions underway to solve them.” The first episode focused on Read full story › Source: The Drum...
Read MoreFormer NFL player Steve Gleason fundraising for ALS by auctioning memorabilia signed with Microsoft eye-tracking technology
By Lisa Lacy In 2006, New Orleans Saints defensive back Steve Gleason blocked a punt against the Atlanta Falcons in the Saints’ first home game after Hurricane Katrina, giving New Orleans a new symbol of recovery and hope. Now, Gleason, who was diagnosed with Amyotrophic Lateral Sclerosis, or ALS, in 2011, wants to bring recovery and hope to patients like himself. In 2013, he founded a research initiative, the Answer ALS Foundation, and this organization is partnering with agency KBS, as well as the NFL and Microsoft, to launch the Game Changing Auction to raise funds for ALS research. The Read full story › Source: The Drum...
Read MoreBy Natalie Mortimer The low number of media buying agencies based in Los Angeles and along the US west coast, is leading the city’s creatives to drive more creative results for their clients. With the majority of media agencies based elsewhere in the country, creative agencies are harnessing the freedom of not being bogged down by thinking about channels and, as a result, are coming up with more creative work. For Lisa Marchese CMO of The Venetian, The Palazzo, Resort Hotel & Casino, Las Vegas working with west coast agencies feels less “media driven”. “I think that you can find great creative anywhere in the world, Read full story › Source: The Drum...
Read MoreWhy influencers are being unfairly ‘singled out’ by ad watchdogs (and why Snooki thinks some brands are ‘idiots’)
By Natalie Mortimer As the proliferation of influencer marketing continues to explode, advertising watchdogs are scrambling to keep up with regulations to ensure rules around disclosure protect fans and consumer following those influencers, but are they being singled out unfairly compared to other marketing channels? According to Karen Robinovitz chief creative officer, Digital Brand Architects, an agency that represents influencers, the answer is yes. Speaking to The Drum on a panel at Advertising Week New York, Robinovitz said that the Federal Trade Commission (FTC) is targeting influencer marketing but neglecting to govern other practices that are being used in more traditional campaigns such as Read full story › Source: The Drum...
Read MorePlan It Day's winning ideas: How Coca-Cola, Airbnb, Amnesty International and more will try to change the world in one day
By The Drum Reporters Do It Day, The Drum’s mission to prove marketing can change the world, got underway today at Plan It Day, where 14 leading brands challenged around 200 of the industry’s finest creative talents to come up with solutions to real-world challenges. In a supercharged version of the usual creative process, the day began with the brands, who included Coca-Cola, NSPCC and IBM, briefing teams of creatives, planners and technologists on the problems they wanted to solve. The teams then spent the day working on their responses to the brief before pitching them to the brands a matter of hours Read full story › Source: The Drum...
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