Posts made in September, 2016

on Sep 29, 2016

By Doug Zanger For Pam Fujimoto, executive creative director at Wongdoody LA, the headline quote permeates her point of view — and there are myriad practical reasons why this is so obvious. You can’t fake your way to client success. You can’t fake something that resonates with consumers. To that end, Fujimoto self-professes that she “geeks out” on learning everything possible about a client. Just ask Coffee Bean and the other clients who rely on WongDoody’s talent, perspective and focus. Focus is a big part of Fujimoto’s back story. A devotee of Pacific Northwest creative legend Tracy Wong, she made it clear to him Read full story › Source: The Drum...

on Sep 29, 2016

By DMN Tapad hit New York’s sidewalks with its cross device identity message Read full story › Source: DM News...

on Sep 29, 2016

By Jennifer Faull Argos is forging ahead with its ambitious goal of having its own-brands make up at least a third of sales by 2018 and has launched a new home wear label called The Collection, a seal of faith in the brand amid the merger with Sainsbury’s, which also has a number of its own home and electrical brands. This is now the second year of Argos’ own-brand drive, which is being pushed forward by a dedicated team overseen by former Johnson and Johnson marketer Alyson Lockley. Speaking to The Drum, Lockley said that her team has so far been unaffected by Read full story › Source: The Drum...

on Sep 29, 2016

By Seb Joseph Unilever is assembling in-house content studios that will be tasked with refining the way it markets its brands, paying close attention to the more pronounced consumer appetite for both entertaining and useful content. U-Studio and U-Entertainment will house the marketers picked to bring about the changes, with both paying paying close to attention to how ad blocking and search are changing how people interact with marketing now. Both will sit within the wider brand communications team, which it is tasked with future-proofing for what the FMCG business calls the “connected world”. Little is known about either division now, save for job posts Read full story › Source: The Drum...

on Sep 29, 2016

By Seb Joseph Unilever is assembling in-house content studios that will be tasked with refining the way it markets its brands, paying close attention to the more pronounced consumer appetite for both entertaining and useful content. U-Studio and U-Entertainment will house the marketers picked to bring about the changes, with both paying paying close to attention to how ad blocking and search are changing how people interact with marketing now. Both will sit within the wider brand communications team, which it is tasked with future-proofing for what the FMCG business calls the “connected world”. Little is known about either division now, save for job posts Read full story › Source: The Drum...