Posts made in October, 2016

on Oct 31, 2016

By John McCarthy Proctor & Gamble is looking to protect the image of its shampoo brand Head & Shoulders by issuing a Tennessee lawsuit against supposed imitator brands produced by Vi-Jon. The brand alleges that Vi-John shampoo bottles sold throughout the US “mimic the shape, colors and label of Head & Shoulders”. Deborah P. Majoras, chief legal officer of P&G, said: “We invest heavily in all aspects of our product, and its appearance has become inextricably linked with what we stand for to our consumers. “When a competitor makes products that come too close to our legally protected trademarks and trade dress, it’s unfair Read full story › Source: The Drum...

on Oct 31, 2016

By John McCarthy Iris is bringing Lyle’s Golden Syrup back to TV after a quarter of a century with an integrated campaign to push its new tagline ‘Sticky but Worth It’. The £1.8m drive will see a woman covered in sticky mess during several cooking scenarios such as classic bakes, including Gingerbread Men, Syrup Sponge and Flapjacks. Acknowledging how sticky the syrup can be, each 20 second TV slot will be supported by VOD, digital, and social media content. It harkens back to the brand’s last TV ads back in 1991, as the brand wants to reposition itself for a modern audience, having also sealed a Read full story › Source: The Drum...

on Oct 31, 2016

By Haley Velasco 1908. One hundred and seven years ago was the last time the Cubs took home the World Series “W.” That hasn’t stopped fans from cheering for a team that hasn’t won the whole thing in over one hundred years. Based on preliminary rankings from Nielsen, Games 1 and 2 were the best ratings Fox has had for a World Series since the 2009 matchup between the New York Yankees and the Philadelphia Phillies. Without surprise, marketers, and brands especially, have gotten in on the Midwest World Series by tapping into fans’ experiences around the games and by encouraging the team with the Read full story › Source: The Drum...

on Oct 31, 2016

By Gillian West Asda’s tale of a young werewolf who decides he wants to be something else for Halloween has won over The Drum readers to be voted our spooky Ad of the Day. Created by Saatchi & Saatchi London, the spot sees the would-be trick or treater head off to Asda with his family to try out costumes and find out what it is he really wants to be. In the end, it’s a ‘zombie-skeleton-glow-in-the-dark-Frankenstein-ninja’ that wins out. Saatchi & Saatchi London: Asda ‘Do Halloween your way ‘ Agency: Saatchi & Saatchi London Client: Asda Date: October 2016 Deciding on a Read full story › Source: The Drum...

on Oct 31, 2016

By James Hammersley Over the past months, news in the fashion industry has been pretty gloomy but in the last couple of weeks we have seen positive news from Zara and Boohoo, with both companies posting better than expected results. In order to discover whether their success in this competitive market is set to continue, The Drum’s Mystery Shopper has compared the online performance of Zara and Boohoo against three of their closest industry competitors. The conclusions suggest that whilst they may have had a good 12 months they are not setting the pace. Read full story › Source: The Drum...