Posts made in December, 2016

on Dec 31, 2016

By Tony Connelly Aviva has enlisted Formula One driver David Coulthard for a new road safety campaign which sees him star as rogue taxi driver who shocks customers with dangerous driving habits. The ‘Good Thinking’ campaign launches today (31 December) on social media before airing on TV on 1 January 2017. It has been developed in conjunction with Adam&EveDDB and ZenithOptimedia. In the ad Coulthard appears in disguise as a taxi driving who bewilders his unwitting passengers with an array of appalling driving habits. The customers are then shocked as their driver demands payment for the hair-raising ride, before Read full story › Source: The Drum...

on Dec 31, 2016

By Tony Connelly KFC has created a football video game which it will debut on Instagram in a bid to capitalise on peak interest of the sport ahead of the NFL playoffs. The Kentucky Fried Football Challenge has been created by Wieden + Kennedy and features 31 animations and required 35 Instagram accounts to complete. The game starts on KFC’s Instagram page with a series of thumbnails creating an image of a football field with a “Start Here” tab prompting the beginning of the game. Users then select the play they want to run from the caption area of the page and Read full story › Source: The Drum...

on Dec 31, 2016

By The Drum Celebrities go political Between Brexit and the US presidential election, 2016 saw celebrities across the globe try – and fail – to wield their influence over the general public. In May, more than 250 of Britain’s best-known actors, artists, musicians and writers, including Benedict Cumberbatch, Danny Boyle and Helena Bonham Carter, signed an open letter warning the UK would become “an outsider shouting from the wings” if it were to leave the EU. In June, political group We Are EU recruited Kiera Knightley and Vivienne Westwood among others to front it’s ‘Don’t fuck with my future‘ campaign. But despite the wise Read full story › Source: The Drum...

on Dec 31, 2016

By The Drum Celebrities go political Between Brexit and the US presidential election, 2016 saw celebrities across the globe try – and fail – to wield their influence over the general public. In May, more than 250 of Britain’s best-known actors, artists, musicians and writers, including Benedict Cumberbatch, Danny Boyle and Helena Bonham Carter, signed an open letter warning the UK would become “an outsider shouting from the wings” if it were to leave the EU. In June, political group We Are EU recruited Kiera Knightley and Vivienne Westwood among others to front it’s ‘Don’t fuck with my future‘ campaign. But despite the wise Read full story › Source: The Drum...

on Dec 31, 2016

By Tony Connelly Rotherham United suffered an embarrassing faux pas on social media after a tweet for an anti-hate crime campaign accidentally captured two players urinating. The Championship side were attempting to promote a campaign encouraging people to report hate crime and posted a tweet with midfielder Lee Frecklington holding a poster for the campaign. Standing on the grass behind Frecklingtonin however are two Rotherham players urinating. Loading… The tweet was sent out to more than 55,000 followers but was swiftly deleted after the blunder was pointed out. Further mishaps appear in the poster itself with the design company forgetting to Read full story › Source: The Drum...