By Kyle O'Brien Causal dining chain Ruby Tuesday has launched a new fully-integrated ad campaign celebrating the restaurant’s newly-expanded fresh garden bar. Marc USA was recently named the agency of record for Ruby Tuesday. The agency was selected by Ruby Tuesday to handle its advertising following an agency review managed by Select Resources International. The centerpiece of the campaign is a new television ad highlighting the new garden bar’s 55 items, with a suburban mom rapping about the delights of the salad bar and its many ingredients. “Our Garden Bar adds a ‘wow’ factor and level of choice Read full story › Source: The Drum...
Read MoreBy Tony Connelly The Football Association (FA) has poached Microsoft‘s head of digital, Georgina Lewis, to lead the marketing for English football. Lewis take up the head of marketing position left by Russell James, who moved internally at the end of 2016. The role is currently being held by long-term FA consultant Ed Coan on an interim basis until Lewis’ starts on 27 February. Lewis said she was “thrilled” to be joining a brand which she believes “has meaning far beyond football in society”. She added: “There has never been a better time to step into this role, with marketing possibilities and Read full story › Source: The Drum...
Read MoreBy John McCarthy Shaving brand Gillette has entered the eSports market with gusto with it revealing a sponsorship of the League of Legends Intel Extreme Masters (IEM) World Championship in Katowice, Poland 24-26 February. The male-centred brand is set to benefit from the widespread exposure granted through the deal which will see it tied to arguably the most widely played eSports game, League of Legends, in a tournament hosted by ESL, one of the leading networks in the industry. Specialised razor handles will be created using 3D printers on site, granted to fans and participating teams. John Mang, global vice president at Gillette, said: Read full story › Source: The Drum...
Read MoreBy Minda Smiley With the 59th Annual Grammy Awards just days away, The Recording Academy has released a one-minute film that features young girls repeating the words of the acceptance speech Taylor Swift gave last February after she won Album of the Year for “1989.” In the spot, young performers, athletes and musicians repeat Swift’s empowering words verbatim to help motivate themselves as they work towards their own dreams. The video ends with footage of Swift’s actual Grammys speech as she tells women to remember that no one else can take credit for their success. Her speech was a thinly Read full story › Source: The Drum...
Read MoreBy Seb Joseph Brands no longer need to go directly through Snapchat to buy their ads in a move that opens the floodgates to a larger volume of advertisers that perhaps have been reluctant to spend with the app due to its limitations Snap has been working toward this ever since it began offering self-serve advertising to more than 400 brands such as Nissan and Gatorade four months ago. Early results have been promising and by firing up its ad technology platform and allowing third-party partners to plug into the app and deliver ads for brands and agencies, Snapchat will be hoping Read full story › Source: The Drum...
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