Posts made in January, 2017

on Jan 31, 2017

By Joseph Liu At the start of each year, I’ve made it a bit of a tradition to share powerful ads I find especially relevant for the times. Most of the clients I work with are going through some sort of major life or career transition, and brand relaunch campaigns can be a great point of reference and inspiration when you’re trying to relaunch your own personal brand. Way back in January 2015, I shared ads that captured the idea of relaunching yourself with attitude during a time when I recall feeling optimistic for the world. For January 2017, during a Read full story › Source: The Drum...

on Jan 31, 2017

By Lauren Pearson Charity is one of those paradoxical terms; everybody aspires to get involved in it, but with a busy city job and projects on the go, it usually gets demoted to the bottom of the priority list and not many of us find the time to properly invest in it. But, what happens if agencies were to combine charity with their work and kill two birds with one stone? When our chief executive officer Stephan Briggs made the decision to start a digital partnership with local charity Big Hearts, we had no idea it would reap so many rewards for Read full story › Source: The Drum...

on Jan 31, 2017

By Kyle O'Brien Smashing Ideas, out of Seattle, has morphed over the past 20 years, moving from a digital animation agency to a company helping to make real change in the digital and marketing world. With its latest product, Mindful Play, the company is changing the way children cope with stress and anxiety, and hopefully changing the way adults deal with those children. The Penguin Random House / Bertelsmann company has done smart work for companies as diverse as Nickelodeon and Panasonic, as well as Mattel and Microsoft, winning over 60 awards along the way. But it’s Smashing Ideas’ way of making Read full story › Source: The Drum...

on Jan 31, 2017

By Rebecca Stewart Facebook is looking to open up a new revenue stream by letting brands sponsor augmented reality selfie lenses in the style of Snapchat. Quoting sources familiar with the strategy, AdAge reported that the social network is in talks to let several Hollywood studios promote big-budget releases using the technology. Media and ad executives claim the branded filters are poised to launch in March, and would initially be offered up to brands as an “unpaid experiment”. Facebook has allowed creators to personalise live broadcasts since last June via a digital paint palette and selection of Read full story › Source: The Drum...

on Jan 31, 2017

By Nicola Thompson Women are the world’s most powerful consumers. They drive 85% of all consumer purchasing and their impact on the economy is growing every year. As such, it has never been more important for brands to learn how to speak successfully to women. Here are five things your brand can do to get it right: Get targeted. Extremely targeted. When brands target ‘women’, they’ve already made a mistake. By flattening all women into a two dimensional stereotype, the audience is instantly too broad and you’ll end up connecting with fewer people. People want content that is specifically catered to them, so brands need to Read full story › Source: The Drum...