Posts made in February, 2017

on Feb 28, 2017

By Katie Deighton Stuck in London while your colleagues are in Barcelona? Didn’t make it to all the halls of Fira Gran Via? The Drum rounds up everything you missed from day two of Mobile World Congress. Watch the video above to find out… What Netflix’s services could look like in the future What virtual reality adverts could look like, courtesy of Adobe Why the UK government has brought its largest cohort of tech companies to MWC And when Google’s smart speaker will launch in the UK Catch up with the rest of the MWC 2017 news here. Read full story › Source: The Drum...

on Feb 28, 2017

By sean larkin With a price tag of $35-a-month YouTube TV will cost half the amount of regular cable packages, and contain programming from some premium broadcasters including ABC, CBS, FOX, NBC and ESPN, as well as a host of regional sports networks and other cable networks. YouTube TV was unveiled earlier today (February 28) in a blog post penned by Christian Oestlien, YouTube product management director. He revealed that TV favorites such as Empire and The Big Bang Theory, as well as live showings of NBA and MLB games, would be available. Additionally customers can add Showtime or Fox Soccer Plus for an Read full story › Source: The Drum...

on Feb 28, 2017

By Ronan Shields Marin Software closed 2016 with quarterly revenues of $22.9m, down 21% from the period 12 months beforehand and missing earlier analyst forecasts, with the company attributing the downturn in its fortunes to client churn and softer spending habits of those that it was able to retain. Net revenues for 2016 as a whole totaled $99.9m, a year-over-year decrease of 8%, when compared to $108.5m in 2015, according to the numbers released earlier today (February 28). GAAP gross profit was $14.5m resulting in a gross margin of 63%, but this is compared to GAAP gross profit of $19.6m equating to a Read full story › Source: The Drum...

on Feb 28, 2017

By Doug Zanger Editor’s note: ThinkLA’s DIG (Diversity, Gender, Inclusion) initiative has been created to celebrate and work towards greater diversity in Los Angeles. ThinkLA and The Drum are pleased to highlight African American leaders in the Los Angeles marketing community, their thoughts on the industry and how to build greater momentum for all. Terry City, SVP, brand partnerships at Dose Media Who was your role-model when you were younger? My role model(s) when I was younger were actually my two older brothers. They were both great students, athletes and into music. They introduced me to everything that I love Read full story › Source: The Drum...

on Feb 28, 2017

By Ronan Shields EMarketer finds that Snapchat’s growth has momentum in its favor, increasingly with generation X, with as much as 10% of its audience aged 45 and older, although Facebook-owned Instagram is likely to remain the larger of the two before 2021. With Facebook well into its second decade, Snapchat is seemingly the social network of choice for the mobile-first generation, but that’s not necessarily a true reflection of its audience, according to research from eMarketer. With Snapchat poised to make the biggest tech initial public offering (IPO) in years later this year, potential investors are analyzing just about Read full story › Source: The Drum...