Posts made in March, 2017

on Mar 31, 2017

By Martyn Gooding The NHS website has an entire section on managing your finances; money (or the lack of it) is the top cause of stress in the UK. But the thing is, the financial sector has yet to seize the opportunity that digital technology allows in the field of emotional engagement. Maybe there’s something about spreadsheets; the cold hard rational approach to digits doesn’t lend itself to the emotional connectedness at the heart of successful communication. The most accurate financial tools are useless at calibrating emotions. There is a disconnect between the tools that are available and the human Read full story › Source: The Drum...

on Mar 31, 2017

By Joe McCambley It’s daunting to predict the future; I always get it kind of sort of half right. Let me explain. During my career, I’ve been fortunate to be connected to a number of firsts. I was part of a team that sold one of the first one-gallon plastic paint cans in the U.S. I worked for a startup that became one of the first HMOs in the country. I was part of teams that created the first banners on the Web and the first tablet magazine apps. At every career stop, I believed that I was changing the world for the better. Read full story › Source: The Drum...

on Mar 31, 2017

By Kyle O'Brien Workwear brand Carhartt is expanding its “Strikeouts for Vets” campaign for 2017 by creating a Carhartt Starting Rotation, which includes MLB pitchers Chris Sale, Jacob deGrom, Felix Hernandez, Corey Kluber, and Michael Fulmer. For every strikeout recorded by each of the five pitchers throughout the 2017 baseball season, Carhartt will donate $100 to Helmets to Hardhats, a national nonprofit program that helps military service members successfully transition back into civilian life by offering them the means to secure a quality career in the building and trade industry. Carhartt will donate an additional $25,000 to <a target=_blank href="http://www.helmetstohardhats.org/" Read full story › Source: The Drum...

on Mar 31, 2017

By Jessica Goodfellow Mattel Creations has appointed ProjectFirst and Little Dot Studios in Russia and France respectively, to manage AVOD platforms and grow channel subscribers for Mattel’s brands Barbie, Hot Wheels, Monster High as well as cultivating new digital channels for Thomas & Friends. ProjectFirst, a multi-channel YouTube network that creates, distributes and promotes family-friendly content in multiple languages, will manage and grow Mattel’s presence on AVOD content distribution platforms, manage its existing regional YouTube channels for Mattel content, and create a new Russian channel for Thomas & Friends. Little Dot Studios, the biggest distributor of television content on YouTube, will create and manage a Read full story › Source: The Drum...

on Mar 31, 2017

By Danielle Gibson Marriott Rewards has introduced its broad portfolio of properties and loyalty scheme to social media with a four-part original Snapchat series called ‘Six Days, Seven Nights’. Despite a recent study claiming that some native brands profiles on Snapchat have been lying dormant, Marriott has teamed up with Snap to create content for its rewards scheme. Shot using Snapchat Spectacles, the three-minute episodes allow users to explore new experiences around the world with social media influencers Tom Jauncey, Diipa Khosla, Sara Hopkins and Jen Levinson. The first of the four ‘Snapisodes’ will air regularly on Marriott Rewards Snapchat, Read full story › Source: The Drum...