Posts made in March, 2017

on Mar 31, 2017

By Alexis Ng Oreo’s famous 2013 Super Bowl Twitter ad was one of the most iconic moments in social media marketing. The power went out during the halftime show, and Oreo tweeted an ad that said: “You can still dunk in the dark.” This opportunistic marketing play is still being deemed as best-in-class years later. How Oreo achieved this was not a secret. Most marketers know that being timely and responsive on social media is critical because relevance is essential in the crowded online space. Oreo’s moment at that Super Bowl exemplifies the importance of timeliness, relevance and creative agility. Social media marketing is Read full story › Source: The Drum...

on Mar 31, 2017

By Andy Black EasyRoommate appoints Navigate Digital to work on global affiliate programs on a global scale, covering three networks, eleven different key markets and over 1,200 publishers promoting the brand. With a service across 24 countries in eight different languages and with nearly 200,000 live listings globally, EasyRoommate are the world’s number one flatshare and room rental website today. EasyRoommate connects landlords with tenants and helps flatmates find great rooms to rent and aim to make it easy to find the perfect place to rent, and also provide a safe and secure platform for users. Alida Dubner, partner marketing manager Read full story › Source: The Drum...

on Mar 31, 2017

By Nicole Jordan Founder and CEO of Radix Collective Nicole Jordan thinks that public relations is undergoing disruptive shifts largely driven by the booming freelance, or independent, movement. In a three-part series, she examines how this movement is impacting PR as we know it and why she believes the independent PR market segment will emerge to become an industry lynchpin in the next ten years. Check out part two of her series below. In part one we took a quick look at sample statistics around freelance economy forecasts and the emerging trend of the blended workplace. As previously stated, PR is Read full story › Source: The Drum...

on Mar 31, 2017

By Danielle Gibson This week has seen another wave of appointments and departures at brands, media owners and agencies. The Drum has rounded up the key moves from the EMEA, APAC and North America regions below. EMEA Above+Beyond Above+Beyond has appointed Karmarama’s planning director Matt Sadler as its first head of strategy. In this new role, Sadley will head up the agency’s strategy team, strengthen its “agency for the audience age” plans and navigating its key accounts like Amazon, Betway, Meantime Brewing and Ornua. OpenX OpenX has decided to shake up its EMEA business by appointing Dominic Trigg as vice-president for the region and Read full story › Source: The Drum...

on Mar 31, 2017

By Jennifer Faull Senior marketers at Sainsbury’s and Suzuki have called out the hierarchy in agencies as among one of their biggest bugbears, believing it can undermine any relationship if people don’t “pick up on the cues” of when it’s not constructive. During a panel session on how agencies can help clients to grow at The Drum’s Agency Acceleration Day yesterday (30 March), Rachel Eyre – head of marketing propositions at Sainsbury’s – discussed the importance of aligning agency and client culture, saying she values a sense of joint accountability, ownership and pride in the brand’s performance. However, she advised against forcing this Read full story › Source: The Drum...