Posts made in March, 2017

on Mar 31, 2017

By Seb Joseph Valenstein & Fatt, the agency formerly known as Grey London, has poached BD Network’s strategy boss Lee Barber to help reposition its shopper marketing arm. Barber, who was chief strategy and creative officer at the independent network, joins the business as planning director and will work across the shopper marketing arm that was GreyShopper as well as the wider creative business. His remit is to help Valenstein & Fatt put a different slant on shopper marketing, one that makes the activation part of the discipline more central to marketing strategies, which is something it has tried and succeeded at in Read full story › Source: The Drum...

on Mar 31, 2017

By John McCarthy Pornhub has stepped up its efforts to protect the intimate browsing habits of its many users by adopting HTTPS encryption with sister site YouPorn to also make the leap April 4. The announcement comes days after Congress eroded the web privacy of US consumers, allowing web companies to buy the internet browsing histories of web users. The adoption of HTTPS will not hide the fact the porn site has been visited but will obscure the particular section of the website that’s been tapped into, undoubtedly a minor victory for those keen to protect their right to Read full story › Source: The Drum...

on Mar 31, 2017

By Katie Deighton Two students from the Miami Ad School in New York City have embarked on a guerrilla marketing campaign highlighting the cultural impact of refugees in the west, applying stickers that read Made By Refugee to everyday items such as books and foodstuffs. Kien Quan and Jillian Young have been roaming New York surreptitiously ‘hijacking’ items with their labels, including sriracha sauce (brought to US from Vietnam), Bob Marley (from Jamaica) LPs and a copy of Sigmund Freud’s (from Austria) The Interpretation of Dreams. Loading… Loading… <div contenteditable="false" Read full story › Source: The Drum...

on Mar 31, 2017

By James Hammersley Banking has been ‘online’ for some time now and in a world where governments of all persuasions have been driving greater competitiveness the ‘big four’ (RBS/NatWest, Barclays, HSBC and Lloyds) banks have invested heavily not just in online banking but also online acquisition of new customers. In this week’s infographic, The Drum’s Mystery Shopper reviews the online performance of the ‘big four’ high street banks to see if incumbency is really threatened by the advance of the ‘challenger’ sector or if they are banking on customer inertia to secure their market position. Traffic Insight: Revenue comes from traffic that converts. Having more traffic Read full story › Source: The Drum...

on Mar 31, 2017

By John McCarthy HTC Vive, one of the leading virtual reality headsets, is looking to entice advertisers with the news that it can fully track ad viewability – on account of the hardware literally being able to tell where the user is looking. While virtual reality – and as a result, VR advertising – remains in its infancy, the company will be able to offer unparalleled levels of immersion and can use any incumbent revenue to attract app developers to its platform. The announcement, made on the Vive blog, will likely not be welcomed by consumers who are already Read full story › Source: The Drum...