Posts made in April, 2017

on Apr 28, 2017

By John McCarthy Channel 4 earlier this week unveiled a new video on demand advertising package allowing brands to directly address viewers – in practise this meant first adopters 20th Century Fox, Foster’ and Ronseal, could grab the attention of by literally calling out their names in their creative. Most strikingly, the feature ran at the end of an ad for 20th Century Fox’s Alien: Covenant urging viewers to flee from the movie’s extraterrestrial menace, a surprising addition to already unsettling creative. Video of All 4 and Twentieth Century Fox Alien Ad 4 You Example Matthew Alien: Covenant Loading… On Read full story › Source: The Drum...

on Apr 28, 2017

By Danielle Long Qantas is promoting its “groundbreaking” direct flights from Perth to London with two emotional films about homecomings. The campaign, which will run in both Australia and the UK, tell the story of a Perth family reuniting with family in the UK, and a young Australian couple reuniting in Perth. The campaign features Martha Marlow’s emotive version of the Randy Newman classic track ‘Feels like Home’. It launched online this week ahead of a TV launch on Sunday 30 April. The campaign aims to generate awareness and ticket sales for the new flights, which launch in March 2018. <iframe width="560" height="315" src="https://www.youtube.com/embed/WUHlL1gbr8E" Read full story › Source: The Drum...

on Apr 28, 2017

By Haley Velasco American Family Insurance, with creatives from BBDO New York, brought Grammy Award-winning Jennifer Hudson to Atlanta for their latest spot. As a part of their “Insure Carefully, Dream Fearlessly” campaign, American Family has Hudson surprise street musician, Alex Guthrie, with a duet to Bill Withers’ “Lovely Day.” As he sets up Woodruff Park in Atlanta, Guthrie begins to sing. Then Hudson approaches him and jumps right in, reiterating American Family Insurance’s message that any dream is possible with the right support. “I’ve been living the dream that I had when I was seven years old, so to be able to help others Read full story › Source: The Drum...

on Apr 28, 2017

By Benjamin Cher Marketers looking to engage today’s Singaporean digital traveller will have to focus on mobile and personalised ads, according to a Criteo-commissioned study by Euromonitor. The study reveals one in five travel transactions are made on mobile, presenting the biggest growth opportunity for travel businesses and online travel agents (OTA). Singaporeans made 21.9 million outbound trips in 2016, according to the study. The majority of Singaporeans (63%) took five or fewer trips, with the average of 5.2 trips per Singaporean in 2016. The majority of trips was for leisure (72%) then business (28%), with most of the trips (46%) lasting three to six Read full story › Source: The Drum...

on Apr 28, 2017

By Taruka Srivastav The LA Lakers value sits at around $3 billion, up 11% year on year, claiming the throne as the most valuable team for the last two decades, despite going through their worst season on court last year. Kobe Bryant‘s last tour helped the Lakers attract a lot of fans and an impressive sponsorship list, including Adidas, Cannon, Chevron, EA Sports among others, which has ensured them good revenue. The Drum spoke to LA Lakers director of new media Nick Kioski about how digital plays a part in keeping the popularity high. LA Lakers is one NBA’s Read full story › Source: The Drum...