Posts made in April, 2017

on Apr 28, 2017

By Haley Velasco The Weather Channel has launched a year-long digital series focused on climate change throughout the US. Called “United States of Climate Change,” the project will look into how climate change has effected each one of the 50 states. The series will include elements such as editorial content, videos, photo essays and a digital graphic novel. “While much of the conversation on climate change focuses on the fake scientific debate or the contentious politics, there are real Americans affected by the changing environment in very substantial and immediate ways,” said Neil Katz, editor-in-chief, The Weather Channel, in a statement. Read full story › Source: The Drum...

on Apr 27, 2017

By Ronan Shields The opening quarter of 2017 was one Google’s most turbulent when it comes to its relationships with advertisers, given the brand safety outcry, but it appears to have little material impact, with the online advertising giant’s parent company Alphabet posting a 22% revenue jump hitting $24.75bn. Google-owner Alphabet today (April 27) released details about its revenues for the first three months of 2017, with Sundar Pichai, Google’s chief executive officer, noting to investment analysts how “deep relationships” and investments in “machine learning” helped it evade the full wrath of advertiser fury over their ads being served against Read full story › Source: The Drum...

on Apr 27, 2017

By Kyle O'Brien Five Black Pencils were awarded at the 55th D&AD Professional Awards Ceremony tonight in London, one of the highest accolades in the creative industry. We’re the Superhumans claimed two Black Pencils on the night, one each for 4Creative and Blink – the creative and production teams (respectively) that created the film to promote Channel 4’s coverage of the 2016 Paralympics. Meet the Superhumans Loading… Clemenger BBDO Melbourne, along with being named the most awarded advertising agency at the ceremony, also took home a Black Pencil for its Meet Graham campaign, which aims to promote better Read full story › Source: The Drum...

on Apr 27, 2017

By Ronan Shields Having built his first ad network while he was still at high school, Index Exchange chief executive officer Andrew Casale can justifiably lay claim to being one of the foremost commentators on adtech. Albeit, his stereotypical Canadian modesty would preclude him from making that claim himself. Speaking with The Drum on the sidelines of his company’s inaugural partner event in Miami, Florida, Casale addresses a number of issues facing the online media trading market. The discussion includes: market inefficiencies caused by ‘the adtech tax’; how the demand-side of the market is starting to cull its partnerships to help drive more Read full story › Source: The Drum...

on Apr 27, 2017

By Kyle O'Brien Oscar and Bafta-award-winning creative studio Framestore is expanding its North American operation after a successful year. The third US office, and fifth globally, is based out of Chicago‘s vibrant West Loop and will encompass all of Framestore’s diverse capabilities. The office will be run by current Framestore employees David Mellor, in the creative director role, and Raven Sia, as head of production. Newly appointed Krystina Wilson will lead as executive producer, joining from The Mill in Chicago. Framestore’s Chicago office signals an expansive growth period for Framestore’s Integrated Advertising division, which in 2016 had its Read full story › Source: The Drum...