By Lisa Lacy Doritos isn’t the only brand with cassette tapes to fete the release of Marvel‘s Guardians of the Galaxy: Vol. 2. That’s because fast food chain Dairy Queen is celebrating its own cameo in the upcoming movie with a mixtape of songs inspired in part by its infamous Blizzard treat. Think: Watch the Stove, the album Hamburger Helper released for April Fool’s Day 2016, or Rise to the Occasion, the DiGiorno Pizza Anthem. A mixtape plays a pivotal role in the first movie, so it stands to reason marketers are latching on to it for promotional purposes Read full story › Source: The Drum...
Read MoreBy Jessica Davis Twitter may have been a vital tool in both election campaigns, but it wasn’t the only bird backing Hillary. The US presidential election campaign needed a website that was scalable and flexible, and a content management system (CMS) that could power multiple sites and applications. In bobbed Wagtail, the open source CMS originally developed by digital agency Torchbox. Tom Dyson, technical director at Torchbox, commented: “When Hillary’s campaign CTO got in touch to let us know that Wagtail was going to power Clinton’s presidential website, we were very excited. Going along to the meet the team in Brooklyn Read full story › Source: The Drum...
Read MoreBy Jessica Davis Twitter may have been a vital tool in both election campaigns, but it wasn’t the only bird backing Hillary. The US presidential election campaign needed a website that was scalable and flexible, and a content management system (CMS) that could power multiple sites and applications. In bobbed Wagtail, the open source CMS originally developed by digital agency Torchbox. Tom Dyson, technical director at Torchbox, commented: “When Hillary’s campaign CTO got in touch to let us know that Wagtail was going to power Clinton’s presidential website, we were very excited. Going along to the meet the team in Brooklyn Read full story › Source: The Drum...
Read MoreBy Kyle O'Brien Robert De Niro got a hands-on tutorial in Snapchat at the 2017 Tribeca Film Festival. Film-maker Alex Berry, a finalist in the Tribeca Snapchat Shorts category, which is in its second year and this year expanded to an official section for storytelling on Snapchat, took the festival co-founder and Academy Award Winner through some of the social app’s fun features and filters. De Niro is seen experimenting with the puppy and panda filters, the flower crown, and voice changers, but no word on whether he downloaded the app or has plans to become a regular user. <div contenteditable="false" entity-bundle="gallery_item" entity-id="11925" entity-type="news_components" Read full story › Source: The Drum...
Read MoreBy Tony Connelly Two thirds of big brands have committed to increasing online ad spend despite ongoing concerns around ad fraud and misplacement, according to a study conducted by the World Federation of Advertisers and Ebiquity. The study analysed the intentions and concerns of more than 50 global advertisers who collectively have an annual ad spend of more than $80bn. The research found that around two thirds plan to increase spend with 12% maintaining the same levels and 21% indicating they will reduce online spend. The investments come despite strong concerns around the ability to track performance, with 62% of respondents reporting that they are Read full story › Source: The Drum...
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