Posts made in April, 2017

on Apr 27, 2017

By Simon Penson So, it’s official – content-led marketing initiatives are claiming more of the overall marketing budget than ever before. That should be great news for someone who has spent his entire career preaching the value of the medium as a central cog in the marketing machine, but I’m afraid – afraid that this surge in investment could soon disappear into a fireball of disappointing delivery and results. Those concerns are not entirely misplaced either. The following infographic highlights many of these key findings: Loading… The overall message from it is clear; there is a widening discrepancy between Read full story › Source: The Drum...

on Apr 27, 2017

By John McCarthy Longtime Nespresso ambassador George Clooney is fronting a new ad campaign showing he is willing to traverse even classic movies in order to get his hands on some of the brand’s coffee. Viewers take a nostalgia trip down some classic movies, whereupon Clooney is injected into the proceedings. The work from McCann New York implements more references than you can shake a stick at, but featured are Kermit the Frog and Fozzie Bear, Andy Garcia, Burt Reynolds, Peter Fonda, Psycho’s Janet Leigh and a high-octane race from the movie Seabiscuit. The minute-long slot sees concludes with Clooney’s efforts being Read full story › Source: The Drum...

on Apr 27, 2017

By Staff Writer Issuing her agenda to the advertising industry in the UK as IPA president, succeeding Tom Knox after two years, Sarah Golding, chief executive of CHI & Partners issued her agenda for her time in charge, discussing the need for the industry to better understand and work with technology and stating her intention to help the industry understand the opportunities better. Below is the speech ver batum that she made during the annual presidents lunch. Thank you Tom, and hello everyone. I’d like to start by saying that this is quite the scariest speech I’ve ever given. Read full story › Source: The Drum...

on Apr 27, 2017

By Lisa Lacy Taco Bell fans may already be planning to dine at the Mexican-inspired quick service restaurant on Cinco de Mayo, but they’ll also have an opportunity that day to score reservations for an exclusive May 19 dinner at the hallowed grounds of the Taco Bell Test Kitchen at the brand’s Irvine, California headquarters. Just 32 seats will be available via online restaurant reservation provider OpenTable for the “dining experience inspired and plated by Taco Bell’s top creators and chefs,” a press release said. “The dinner will feature twists on Taco Bell favorites [and] never-before-seen products and menu creations Read full story › Source: The Drum...

on Apr 27, 2017

By Staff Writer Crowdfunding site Kickstarter has just passed the milestone of raising over $3bn for startups, founders and creators with dreams. What started as a platform to give struggling artists and filmmakers a chance to realise their vision has burgeoned into a multi billion dollar launch pad for an array of early stage businesses and ideas. Many projects start as unproven concepts from the recesses of the makers’ minds, and yet the platform has a remarkable 91% hit rate of delivering funded projects to ‘backers’. Eight years in, Kickstarter has produced 225 projects over $1m each and can claim to Read full story › Source: The Drum...