Posts made in April, 2017

on Apr 28, 2017

By Michael Feeley Norican Group, a global supplier of technology and services to the surface preparation and metallic parts industries, has unveiled an online multi-lingual Sitecore XP 8.2 solution, created by Mando. Norican approached Mando for an overhaul of its website strategy, design and development; the websites needed to be capable of handling multiple languages, be localised for each territory in which they operate and improve both the volume and quality of their leads. The new Sitecore XP 8.2 platform features an array of embedded personalisation, testing and optimisation capabilities and integrates with Dynamics CRM, pushing leads in and allowing the marketing teams Read full story › Source: The Drum...

on Apr 28, 2017

By John McCarthy Budapest-based digital creative agency Possible has turned its homepage into a shop that accepts CVs as a currency in a unique skilled worker drive. The agency is using its website as a recruitment tool called the ‘Shop of Possibilities’, pushing Hungarian-themed wares in exchange for applicants who provide a CV and LinkedIn profile. Giovanni Pintaude, executive creative director, said that the purpose of the campaign was to both “sell” the company and the wider Budapest culture. “We also realise that applying for jobs isn’t always a positive experience, so we wanted to make it one, and at the same time, give Read full story › Source: The Drum...

on Apr 28, 2017

By Lisa Lacy Guardian News and Media editor-in-chief Katharine Viner said John Mulholland, editor of the Observer, will take on interim leadership of Guardian US during the maternity leave of Guardian US editor Lee Glendinning. According to the company Mulholland will be based in the Guardian US’s New York headquarters from July until the fall, after which time he will return to his Observer editorship. Meanwhile, Observer deputy editor Paul Webster will take on editing duties of the paper during Mulholland’s absence and Guardian features editor Malik Meer will temporarily join The Observer senior team as assistant editor working across news Read full story › Source: The Drum...

on Apr 28, 2017

By Andrew Eborn and Clive Entwistle Jimmy Wales, the co-founder of Wikipedia, announced this week the launch of Wikitribune to fight fake news with evidenced-based journalism. “The news is broken and we can fix it,” Wales declares. Bending the news for political and commercial purposes is nothing new –propaganda and its record of use stretches back to ancient Rome and before. The difference today is that mass communication and, in particular, the rise of the internet and citizen journalism have spawned a culture of truth distortion and fabrication. We are drowning in a sea of information – 99.9% of which is rubbish. Anyone, anywhere and at Read full story › Source: The Drum...

on Apr 28, 2017

By John McCarthy Gaming company Bethesda is looking to dip into the psyche of gamers with an interactive Rorschach test promoting the return of the Prey series to consoles. Creative agency Midnight Oil has delivered TranStar Personality Test, a digital hub designed to build the background to the Transtar space station that is on the hunt for a very specific type of colonist. Sean Salter, creative director of Midnight Oil, said: “As big fans of Bethesda, TranStar Awaits was a very exciting project to be a part of. Our goal was to bring to life aspects of Bethesda’s Prey in an engaging interactive experience Read full story › Source: The Drum...