Posts made in April, 2017

on Apr 28, 2017

By Michael Feeley Luxco, the St Louis-based alcoholic beverage producer, importer and marketer, and Derry-based Niche Drinks have hired creative digital shop Media Bounty to work on their handcrafted Irish whiskey brand as it launches across new markets. The London based award-winning agency has been retained to develop brand guidelines and a creative toolkit for The Quiet Man which was introduced to the US market earlier this year and for which Niche Drinks is building the first whiskey distillery to open in Derry in almost 200 years. The Quiet Man was created by Ciaran Mulgrew, managing director and co-owner of Niche Drinks, to Read full story › Source: The Drum...

on Apr 28, 2017

By Nick Ward There is no such thing as a safe bet when it comes to online betting, and no single brand that all of us turn to when we fancy a flutter – odds and offers will always sway us. Online gaming has been top of the news agenda this week, but in this unpredictable, cluttered and fiercely competitive market, brands are continuing to invest significant budgets into capturing consumer attention and building brand fame through a variety of means from broadcast TV advertising to intense digital response campaigns. But can they work harder to improve their odds? Fame isn’t the only route to Read full story › Source: The Drum...

on Apr 28, 2017

By Kyle O'Brien Lionsgate, a leading film company and next generation content generator, has partnered with Fandom, an entertainment fan site, to reach fan communities across Lionsgate’s broad portfolio of filmed entertainment brands and franchises. The multi-year agreement expands a strategic relationship that ramped up with the companies’ partnership on the box office breakout John Wick: Chapter Two, Starz’s eagerly-anticipated television series American Gods, which debuts April 30, and the global brand Saban’s Power Rangers franchise. By deepening Lionsgate’s engagement and connection with the fan communities for its properties, the partnership will enable the company to continue to refine Read full story › Source: The Drum...

on Apr 28, 2017

By John McCarthy Apparently there’s a slew of new parents who take their young ones on car rides in order to soothe them into a state of sleep. This concept is the focus of a campaign from Renault. To mimic the relaxing vibes generated by car journeys, the auto brand, in conjunction with global babycare company Chicco, has created the ‘The Dream Cradle’. The cradle simulates the motions a child would experience in the back of a Renault. The cradle can be controlled by a dedicated mobile app, offering parents the intensity of various road surfaces. The bed will become available globally early in 2018. Vote Read full story › Source: The Drum...

on Apr 28, 2017

By Lisa Lacy Artificial intelligence (AI), or machines that can think like people, doesn’t need gender. But many of the AI-based assistants and bots we interact with every day have at least an implied gender. There are a number of reasons for this. For starters, gender helps humanize machines. This, in turn, makes it easier to interact with them. And that’s an important consideration, say, the first time you ask Siri for directions or Alexa for the weather forecast. But it also raises questions about sexism given the historical role of women in subservient positions – and the pay Read full story › Source: The Drum...