Posts made in April, 2017

on Apr 28, 2017

By Michael Feeley Cauli Rice, the world’s first long-life, preservative-free cauliflower rice brand, has appointed Media Agency Group to work on an awareness campaign over the next 12 months. The new partnership has commenced with strategic TV advertising activity, with MAG securing key spots at peak times on ITV across UK. MAG is also handling elements of Cauli Rice’s online advertising activity by coordinating high-exposure and highly-targeted YouTube ad campaigns. Founders Gem Misa and Jamie Harris launched Cauli Rice in September 2015 to provide healthier eating options as convenient as the high carb options they wanted to replace. Just as wholesome as homemade cauliflower rice Read full story › Source: The Drum...

on Apr 28, 2017

By Seb Joseph Remember Blackberry? The company that used to be a behemoth of smartphones? It’s back with a marketing scheme to prove it isn’t just a brand for the original crackberry fans but can also be a viable alternative to Apple and Samsung within the next three years. Proclamations like this aren’t as powerful as they might have been in 2013 when Blackberry first tried to fix its once broken brand. That didn’t turn out so well – it ended up with a $1bn billion write down of its new phones. Now, as it prepares to trumpet the arrival of its much-anticipated KeyOne Read full story › Source: The Drum...

on Apr 28, 2017

By Claire Van Der Zant If the noise of fintech, innovation and disruption threatens to overwhelm your focus, here are some lessons from the 2017 Innovate Finance Global Summit that should serve as a reminder that standing still is the new going backwards, and staying light on your feet is more important than just what’s on your to-do list today. It’s not banks that will drive the need for innovation, it’s organisations out with the financial services industry that will make it change. We can see it already with Uber. Batch processing is as old as the hills, and has been the staple diet Read full story › Source: The Drum...

on Apr 28, 2017

By Claire Van Der Zant If the noise of fintech, innovation and disruption threatens to overwhelm your focus, here are some lessons from the 2017 Innovate Finance Global Summit that should serve as a reminder that standing still is the new going backwards, and staying light on your feet is more important than just what’s on your to-do list today. It’s not banks that will drive the need for innovation, it’s organisations out with the financial services industry that will make it change. We can see it already with Uber. Batch processing is as old as the hills, and has been the staple diet Read full story › Source: The Drum...

on Apr 28, 2017

By Seb Joseph Amazon’s advertising business has loomed quietly in the digital media space for some time but the online behemoth has given the clearest indication yet that it will now come to the fore. Advertisers and agencies have been hearing Amazon-sized footsteps for some time but until now the business has erred away from revealing too much. However, on its latest earnings call Amazon was asked by one analyst as to whether advertising could become a more “meaningful part of the business” over the near to mid-term. It’s much more a possibility than it ever has been, answered the business. “Our scale and number Read full story › Source: The Drum...