Posts made in April, 2017

on Apr 28, 2017

By Katie Deighton Tom Caulfield and James Whittle are the new poster boys for living the dream, although they’re still – technically – working as content marketers. A desire to do something “badass” led them to a tiny boat in the middle of the Atlantic, rowing 3,000 miles across 54 days in December 2015. But to get there, without a cheque from daddy to fund their mission, they turned to what they did best – speak to brands. “We worked tirelessly for two years alongside our full-time jobs trying to raise £90k just to get the boat from the water,” explained Caulfield. “When we pushed Read full story › Source: The Drum...

on Apr 28, 2017

By Benjamin Cher Singapore’s only free to air TV broadcaster, Mediacorp, has announced that its chief executive officer, Shaun Seow will be stepping down to join parent company Temasek. Seow will be joining the telecom, media and technology investment team in Temasek, which includes Mediacorp in its portfolio. He will continue as CEO and assist with the transition till 30 September 2017. In his time at Mediacorp, Seow helped start Singapore’s first regional news channel, Channel News Asia, as well as launch various digital initiatives such as video platform Toggle. Seow also started the company’s digital group for audience growth and an analytics unit to Read full story › Source: The Drum...

on Apr 28, 2017

By Andy Black To coincide with the 2017 Chinese New Year and ongoing Spring celebrations, Edinburgh-based production company Heehaw partnered with Swiss agency MEO and Chinese agency Possible on creating a new film for Nestle‘s premium Swiss chocolate brand, Cailler. The film tells the story of the collaboration between Swiss decoupage artist Marianne Dubuis and Chinese paper-cut master Hongchuan Wang, as they join forces to create an artwork that will be included as an insert in the high-end chocolate selection boxes, and promoted as a premium gift across China. Managing director of MEO design and communication, Graham Read full story › Source: The Drum...

on Apr 28, 2017

By John Glenday Facebook has charted a 9% increase in global government data requests over the second half of 2016 in its latest transparency report, a period which saw the total number of requests rise from 59,229 to 64,279. Expanding on these requests the social network further revealed that around half of all requests from US law enforcement carried a non-disclosure clause which blocked Facebook from notifying the individual concerned. Delving further into the detail Facebook showed that the number of content restrictions for violating local laws are actually on a downward trajectory, declining by 28% globally compared to Read full story › Source: The Drum...

on Apr 28, 2017

By Stephen Lepitak Realise executive creative director Don Smith has left the agency after eight years to start his own business for creative inventive ideas. The new shop will be named One Hundred Flowers, which he described as “an invention and destruction practice.” Smith, who moved into Realise when it was solely based in Edinburgh, has been with the company throughout its growth into London and acquisition by St Ives Group. He previously worked for creative agencies such as The Leith Agency and The Union and won awards with The Drum, The Clios and D&AD during his career. It is understood that Read full story › Source: The Drum...