Posts made in May, 2017

on May 31, 2017

By John McCarthy Channel 4 is claiming a UK first by airing new scenes of its drama Ackley Bridge on Snapchat in a bid to drum up excitement among young people. Social media agency That Lot and production company The Forge are pushing the additional content on the social media platform today ahead of the show’s airing on Channel 4 at 8pm Wednesday 31 May. The goal is for the high school age characters to tell their stories in the way young people are, via short form Snapchat videos, in a vertical style. The content looks to introduce lead characters from the show, Read full story › Source: The Drum...

on May 31, 2017

By Katie Deighton Apple has created a series of 15-second social spots to promote its Life Is Easier On iPhone campaign, which highlights how and why smartphone users should make the jump to an iOS handest. A total of eight ads have been created, each featuring a split screen depicting the difference between ‘Your Phone’ and ‘iPhone’. The newest clip – Security – features a shifty-looking reprobate who tries to break the wall between the two rooms in the video. When he can’t break into the iPhone side (presumably due to the handset’s tight grip cyber security) he leaves instead with the lettering of Read full story › Source: The Drum...

on May 31, 2017

By John McCarthy Provocative bookmaker Paddy Power has helped Portuguese artist Emanuel Santos get past his widely criticised Cristiano Ronaldo bust by hiring him to immortalise Wales and Real Madrid forward Gareth Bale. Bale, a teammate cum rival of Ronaldo, was the focus of the commission as the Champion’s League Final comes to his capital city of Cardiff, Wales on Saturday 3 June. Back in March, Santos was forced to defend a bust he created for the renaming of the airport at Maderia to Aeroporto Cristiano Ronaldo, paying homage to the star who hailed from the area. A somewhat flawed entry Read full story › Source: The Drum...

on May 31, 2017

By Minda Smiley Welcome to The Drum’s US Creative Works in partnership with Workfront. As always, this section is dedicated to showing the best creative work in North & South America and gives you, the reader, the chance to decide which work we feature as our US ‘Creative Work of the Week.’ For project information, credits and more, click on the project to expand to full screen. To submit work for our US Creative Works section, fill out this online form. To vote for your favorite, make sure you click on the stars. The winner will be chosen based on the average rating and Read full story › Source: The Drum...

on May 31, 2017

By Jessica Goodfellow Johnston Press is merging its publishing and digital functions as part of an internal restructure that will see social play a bigger role in supporting local news – as well as the introduction of an online paywall strategy to some of its titles – in the face of crippling print advertising and circulation declines across the regional business. As part of the restructure, Jeff Moriarty, chief digital and product officer at Johnston Press, will oversee publishing across all platforms rather than looking at digital as a separate entity. Moriarty told The Drum he will be looking to evolve both the Read full story › Source: The Drum...