Posts made in July, 2017

on Jul 31, 2017

By Doug Zanger As Will Rogers famously said, “Everything is funny, as long as it’s happening to somebody else.” So goes the revolving door that is becoming the Trump White House as Anthony Scaramucci lasted all of 10 days as communications director after a borderline Greek tragedy saw him ascend to the top comms spot. Sure, as the Twitter denizens take aim with memes and all manner of parody, the fact is that this is a crisis that may very well have a more destructive effect than anyone in this country, or the world, really understands. So in Read full story › Source: The Drum...

on Jul 31, 2017

By Ruth Sarfaty & Sherry Smith Before we could even get tired of having a Queen-inspired “ScaraMOOCH! ScaraMOOCH!” earwig, we’re already shifting to “Another One Bites the Dust.” And this time, absolutely no one should be surprised. With this administration, it’s just par for the course. It’s probably safe to say that this White House will learn nothing from the most recent hebdomas horribilis, but one of many in what will certainly be an annus horribilis. But perhaps there are some valuable lessons to be learned from the constant stream of textbook-ready DON’T examples for communications professionals. Just in the past week, we’ve seen Read full story › Source: The Drum...

on Jul 31, 2017

By Laurie Fullerton With 55% of total mobile publisher revenue generated from ads, app developers are increasingly looking to continued growth in mobile publisher revenue. The greatest contributor to this category is mobile video ad monetization. Indeed, 31% of mobile publisher revenue comes from mobile video ads according to a recent report by AdColony. The report looked at top mobile game developers (90%), with a minority making non-gaming apps (18%) who were surveyed throughout EMEA (40%), followed by 34% in North America, 22% in APAC, and 4% in LATAM are finding revenue resources primarliy from ads. Outside of advertising, publishers are far Read full story › Source: The Drum...

on Jul 31, 2017

By Noel Young Anthony Scaramucci has been dumped as White House communications director after just 11 days on the job . It happened today just hours after President Donald Trump’s new chief of staff, John Kelly, was sworn into office. Trump had insisted earlier Monday that there was ‘‘no chaos” in his White House as he swore in the retired Marine general as second chief of staff. Not long after, Scaramucci, who shocked many with his profane outburst last week against then-chief of staff Reince Priebus, was gone., the New York Times reported. The White House announcement, said he was leaving because Read full story › Source: The Drum...

on Jul 31, 2017

By Lisa Lacy Pinterest said it is making a bigger push into search by launching Pinterest Search and Lens on users’ home feeds to cater to increasing mobile and visual searches among consumers. This includes a new search bar at the top of the home feed in the Pinterest iOS app that allows users to simply type what they’re looking for instead of having to open the Explore tab. In a blog post, Pinterest said visual search tool Lens is also available in the iOS home feed and the update is coming soon to Android. In addition, the recommendations users Read full story › Source: The Drum...