Posts made in August, 2017

on Aug 31, 2017

By Jessica Goodfellow Scottish broadcaster STV has posted a 26% drop in profits and a 3% slide in revenue for the first half of the year, but said it remains on track to deliver on its revenue diversification strategy in 2018 to offset a “challenging” advertising market. The broadcaster has the benefit of having national (represented out of London) and regional (represented out of Scotland) advertisers. This means losses suffered in the national ad market – where ITV represents the business as a sales house – were partially offset by a “positive” performance in the Scottish ad market, chief executive Rob Woodward Read full story › Source: The Drum...

on Aug 31, 2017

By Minda Smiley Independent agency BSSP has hired David Eastman to serve as its chief operating officer. Eastman most recently served as founder and chief executive of Outlier. Before that, he was managing partner of MCD Partners, a digital customer experience agency that was acquired by M&C Saatchi last year. He served as chief executive of J. Walter Thompson North America for nearly four years earlier in his career. According to BSSP, Eastman has been brought on board to help Greg Stern, co-founder and chief executive of the 24-year-old shop, establish the agency’s next generation of leadership. Stern will continue to Read full story › Source: The Drum...

on Aug 31, 2017

By Danielle Gibson Stein IAS director, Tom Stein, claims that, despite buoyant optimism within the industry, the one thing on business to business (B2B) marketers mind’s right now, is the “volatility and uncertainty” that exists and is driven by Donald Trump. Bouyant B2B marketing out-trumps economic negatives According to Stein: “There is a general optimism in B2B that borders on buoyancy. There is tremendous energy and innovation all around; the B2B sector is both in a strong place and gaining in strength” Stein’s view is based on his participation in large B2B marketing events in Chicago, New York, San Francisco, London and Read full story › Source: The Drum...

on Aug 31, 2017

By Danielle Gibson Stein IAS director, Tom Stein, claims that, despite buoyant optimism within the industry, the one thing on business to business (B2B) marketers mind’s right now, is the ‘volatility and uncertainty’ that exists and is driven by Donald Trump. Bouyant B2B marketing out-trumps economic negatives According to Stein: “There is a general optimism in B2B that borders on buoyancy. There is tremendous energy and innovation all around; the B2B sector is both in a strong place and gaining in strength” Stein’s view is based on his participation in large B2B marketing events in Chicago, New York, San Francisco, London and Read full story › Source: The Drum...

on Aug 31, 2017

By John McCarthy AXA has shifted its messaged to reflect a new focus on customer service in its latest ad campaign. The company is debuting a campaign focused on helping customers 3 September during ITV’s Victoria, whereupon it will be supported with activity on outdoor, radio and digital display. It underlines a shift in brand strategy that culminates in an attempt to move away from the insurance-centric angle into a more open and helpful company. Alaskan dancer Taylor Haines stars in the role, fitted with a prosthetic leg at a young age, she looks to inspire viewers as per the ‘restless for a reason’ strapline. Darrell Read full story › Source: The Drum...