Posts made in August, 2017

on Aug 31, 2017

By Jennifer Faull Ryanair’s chief executive is readying himself for a marketing nightmare if it’s forced to cancel flights between the UK and Europe should the prime minister fail to strike an ‘open skies’ deal with the EU within the next 12 months. In a scathing attack on Theresa May, Michael O’Leary said she “needs to pull the finger out” on Brexit negotiations instead of “swanning around Japan drinking tea and sake”. He warned that flights for summer 2019 holidays will come with a warning that bookings are “subject to governmental approval, flights being approved, or being authorised” and that it Read full story › Source: The Drum...

on Aug 31, 2017

By Minda Smiley Facebook‘s newly launched video platform Watch is debuting an eight-episode show called Hala Madrid that will give fans of Real Madrid a chance to check out never-before-seen footage of the players, coaches, facilities and fans. The documentary series, narrated by actor Orlando Bloom, was shot in partnership with GoPro last year. According to Real Madrid, “viewers will get a 360-degree view of the organization, including closer looks at its storied history, pristine training facilities, star power on the pitch and loyal fan base across the globe.” The first two episodes are available on Facebook’s Read full story › Source: The Drum...

on Aug 31, 2017

By Kyle O'Brien Creative Director’s Choice gives creative directors a chance to highlight the current work they think is the best out in the ad world – the ads and campaigns they think are making a difference. Each week The Drum is featuring the words of a creative director or other top creative on the work they find funny, powerful or otherwise engaging. This week, Trevor Schoenfeld, chief creative officer at independent agency Sandbox, talks about Droga5‘s cleverly crafted tales for British travel company Secret Escapes. See what he had to say below. Right. Okay. First work out of the gate Read full story › Source: The Drum...

on Aug 31, 2017

By John McCarthy The summer 2017 transfer window will be remembered for Paris Saint Germain’s quarter of a billion dollar acquisition of Neymar Jr but this media-dominating circus has also been noteworthy for clubs’ experimentation with social video, creating a rich tapestry of storytelling around the comings-and-goings of footballers. Social video is an increasingly valuable commodity in football, so much so that Manchester City will be leveraging it in sponsorship negotiations going forward. This summer, it has become the most compelling format in which football transfers have been announced. The reason a slew clubs have embraced social video to Read full story › Source: The Drum...

on Aug 31, 2017

By Katie Deighton Holly Hunter and Miriam Pick, two Watford Advertising students currently interning across London, have accomplished a double act challenge (set by none other than Barry Chuckle) of flying in an air balloon, thanks to a guerrilla poster campaign, a few emails from The Drum and a Virgin Balloon flight donated by Sir Richard Branson himself. The two took off from St Albans in the early hours of last Friday (25 August). Holz and Miz, as their creative partnership is known, came dressed as pigeons in homage to the original illustration that featured on their campaign posters. The duo Read full story › Source: The Drum...