By Michael Moszynski I was sad to hear of the passing of Sir David Tang this week as I had the immense pleasure and privilege of getting to know him over the past 25 years. The media is already full of many tributes to him by the great and the good but the one area I feel has been missed out is perhaps his most enduring legacy, which was to have changed the world’s perceptions of China. I first met David in Hong Kong in 1995 just when I had set up M&C Saatchi with my partner Alan Jarvie. I had written to Read full story › Source: The Drum...
Read MoreBy Ayesha Salim While the cookie is not dead, it seems to certainly be crumbling as brands begin leveraging data and artificial intelligence (AI) to deliver personalisation at scale to drive a better experience for customers. The rise of AI, data, and new uses of audience segmentation are providing more opportunities to deliver personalised messaging. According to research firm Gartner, companies that utilise personalisation will generate 20% more revenue than those who do not. But as marketers shift towards a people-based marketing approach, where does that leave cookie-based targeting? Is it on its way out? A panel of experts gathered at Read full story › Source: The Drum...
Read MoreBy Kyle O'Brien Calling up an ex-NFL coach on a Mexican beer hotline to get party tips is a winning idea this week for Corona. The Gruden Hotline ads for Corona Extra were voted as the US Creative Work of the Week by our readers. In the campaign by Cramer-Krasselt, former coach and current ESPN analyst Jon Gruden takes calls on his hotline, dressed in Corona coaching gear. He takes calls on a Corona phone and gives advice like how to save seats at a bar (pretend you have imaginary friends) or how to decorate for a party (have plenty of Corona). Fans Read full story › Source: The Drum...
Read MoreBy Taruka Srivastav After recently launching GrabNow to encourage taxi drivers to go cashless, online cab hailing service Grab has now introduced a peer-to-peer fund transfer feature to enable consumers to transfer GrabPay credits to one another in Singapore. Grab plans to further develop the technology to expand its inventory beyond transportation via GrabPay, Grab’s in-app mobile wallet to foster Singapore government’s vision of a cashless economy. GrabPay Loading… Jason Thompson, head of GrabPay, said: “Every day, over 75% of Grab users in Singapore go cashless and use GrabPay to pay for rides. Grab users are familiar with using Read full story › Source: The Drum...
Read MoreBy John McCarthy Accenture Interactive has snapped up Wunderman Brazil’s Eduardo Bicudo to lead operations in Latin America. Having spent a fruitful 14 years at the agency and 25 years in the industry, Bicudo moves to Accenture’s newly launched Sao Paulo base, replacing Jose Goncalves, who is moving to Europe to take on a regional post. Bicudo is tasked with driving Accenture’s digital expansion across Brazil and Latin American, building upon the recent hire of Eco Moliterno, also from Wunderman who is leading creative in LatAm. Bicudo earned a degree in social communications and marketing at Anhembi Morumbi University, and has worked Read full story › Source: The Drum...
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