Posts made in September, 2017

on Sep 29, 2017

By Kyle O'Brien Software solutions giant SAP is debuting a new commercial as part of its ‘Run Simple’ campaign, and it features a dapper Clive Owen in numerous settings while “thinking about thinking.” The spot, Let’s Do This,’ features Owen talking about all the smart “thinking” technology in just about everything, from thinking planes, cars, phones and even toasters (where Owen shows up seemingly unannounced in a couple’s kitchen). The work, according to a release, is based on the insight that businesses are overwhelmed in a sea of data and paralyzed with the inability to take action. SAP, according to the ad, can “turn Read full story › Source: The Drum...

on Sep 29, 2017

By Phil Hilton We didn’t see free print for what it was when we launched our first title. We thought ourselves rather clever, black-roll-neck-owning media professionals, but trust me when I say, we had no idea. We sensed the internet was coming, but we didn’t know it would come via our phones, via social media, that it would decimate the newsstand. But more than all that, we didn’t understand the entirely new relationship a magazine could have with its readers, when they take it from a street vendor’s hand without payment. Free print wasn’t a new way of presenting old content, it Read full story › Source: The Drum...

on Sep 29, 2017

By Jennifer Faull Ukip has revealed a new lion head logo to replace the long running yellow and purple pound, but the striking similarities to the Premier League’s symbol haven’t gone unnoticed. The ‘British Lion’ logo, which sits alongside text that reads ‘Ukip, for the nation’, was chosen by Ukip members in a vote at the party’s annual conference in Torquay. Ukip has since claimed that legal checks had been made to ensure it wasn’t breaking any copyright laws. “We have checked and it does not infringe copyright. We are not that stupid,” it told the Telegraph. Meanwhile, a spokesman for the Premier League is <a target=_blank Read full story › Source: The Drum...

on Sep 29, 2017

By Jessica Goodfellow Welcome to The Drum’s Business on the Move section, where we collate agency account wins, reviews, agency launches, rebrands and acquisitions. Account wins Footwear brand Asics has chosen Saatchi & Saatchi as its new global creative agency of record. Saatchi & Saatchi will handle the account mostly out of its Los Angeles and Tokyo offices. 180 Amsterdam had previously created international campaigns for the brand since 2011. Royal Holloway, University of London, has appointed Splendid Unlimited to transform the institution’s website experience to communicate its reputation as one of the UK’s best universities. Splendid Unlimited’s task is to develop a digital platform to better communicate Read full story › Source: The Drum...

on Sep 29, 2017

By Katie Deighton Watford Football Club Ladies’ latest sponsor isn’t a soft drinks giant or a telecoms brand but creative agency Creature, which hopes the deal will tangibly validate its mantra of ‘intelligent misbehaviour’. The staunchly independent Creature joins the likes of Fitness 4 Less and Metro Printing on the club’s sponsor wall for the 2017-18 season. While it’s presumably immaterial to Watford where their cash flow comes from, it’s certainly an offbeat decision for any agency to get into the sponsorship game as a brand in itself. “We quite like doing things that you wouldn’t normally expect an advertising agency to do,” Read full story › Source: The Drum...