By James Lester “So you just pay £50 to kick a pretend ball about?” Those who don’t understand the beautiful game’s appeal will never grasp Fifa. But for football fans – and even casual onlookers – the annual launch is a monumental event in the calendar. Its launch ad campaign from Adam&Eve showcases its cultural significance how it transcends fans, brands, and players. The Premier League buzz is insane. Whether you’re opening a newspaper, switching on the TV or casually flicking Twitter open on any given evening, football has never been more culturally prominent in our country. Fifa as Read full story › Source: The Drum...
Read MoreBy Katie Deighton ‘Send in the clowns’ demands Audi in its latest spot from BBH London, which juxtaposes the buffoonery of a circus troupe with the elegant technologies of the auto brand’s models. Directed by Ringan Ledwidge, the ad follows a variety of harlequins as they navigate the roads with disastrous consequences to a reimagined version of Send in the Clowns by Stephen Sondheim. As the colourful gang speeds down hills in reverse and cuts up traffic in a lipstick-related rear view mirror incident, Audi’s cars employ their various technologies – such as cross traffic assist and pre sense city warnings – to Read full story › Source: The Drum...
Read MoreBy Taruka Srivastav Facebook India and entertainment content platform, Arré have collaborated with music composer, Ilaiyaraaja to roll out a digital film where he will narrate his musical journey to his fans. The film will play first on Facebook and Instagram and Arré. Arré will further use this opportunity to expand the reach of its newly launched music platform, Arré Earworm. Marketing services company, Mindshare’s content solutions arm Content+ will act as a strategic partner to amplify the video reach. According to Arré’s founder B. Saikumar, the collaboration will aid India’s digital evolution and partnership with Facebook India will Read full story › Source: The Drum...
Read MoreBy John McCarthy Fifa 18 is looking to entice fans into upgrading by enticing them with the fancy footwork available in the new title in an ad fronted by arguably the world’s best footballer, Cristiano Ronaldo. The ad, ‘More Than A Game’, showcases a new skill move called ‘El Tornado’ as performed by Cristiano Ronaldo – the move has reportedly never been attempted in a real professional game – yet. Adam&eveDDB look to how the Fifa game is integrated into football culture, showing how one trick performed in the right way can make a player famous. It features Antoine Griezmann, Dele Alli, and Read full story › Source: The Drum...
Read MoreAccording to Taylor Herring managing director James Herring a great publicity stunt should “stop people in their tracks, deliver a thunderclap of social media chatter and a ton of media coverage.” This year there’s been no shortage of brand exploits with supermarkets, film studios and and superbrands alike all trying to tap into some sweet stunt action. Here we chart some of this year’s best capers. 1) WAP responds to ‘The Whole Chicken’ ad from KFC In response to KFC’s ‘The Whole Chicken’, the World Animal Protection (WAP) unveiled a pastiche of the mural at the centre of the Read full story › Source: The Drum...
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